Social Media Executive (B2B & Content Creation)

We are seeking a creative and detail-oriented Social Media Executive to join our team in Karachi. The ideal candidate will be responsible for designing, editing, and publishing content tailored for B2B audiences, with a strong focus on driving engagement and lead generation. This role demands a deep understanding of professional social media platforms, particularly LinkedIn, and the ability to transform business insights into compelling content that resonates with decision-makers and industry professionals.

Key Responsibilities

- Create and edit graphics, videos, and other visual content for social media campaigns targeting B2B audiences.
- Plan, schedule, and publish content across LinkedIn and other professional platforms to maintain consistent brand presence.
- Support the execution of B2B social media campaigns aligned with broader marketing and distribution objectives.
- Collaborate closely with marketing, product, and distribution teams to translate complex business messaging into engaging and accessible social content.
- Monitor campaign performance using analytics tools and provide actionable insights to optimize content strategy and audience engagement.
- Stay informed about industry trends, competitor activities, and platform best practices to keep content fresh and relevant.
- Assist company executives and subject-matter experts in building and enhancing their professional online brands.

Required Qualifications

- Bachelor’s degree in Marketing, Communications, Design, or a related field.
- 1 to 3 years of experience managing social media with a focus on B2B audiences.
- Proficiency in graphic and video editing tools such as Canva, Adobe Creative Suite, and Premiere Pro.
- Solid understanding of B2B marketing principles, lead generation strategies, and content development.
- Hands-on experience managing LinkedIn campaigns and analyzing their performance metrics.
- Excellent copywriting skills with the ability to simplify complex topics for social media audiences.
- A creative, proactive, and data-driven approach to social media management.

This is a full-time, mid-level position based in Karachi, Pakistan, with one opening available. The role offers an opportunity to work in a dynamic environment where innovative social media strategies directly contribute to business growth and brand development.