Social Media Executive

ABS International, a US-based company with over 16 years of industry experience and a well-established operations center in Karachi, is looking for a creative and results-oriented Social Media Executive to join their team on a permanent night shift basis. The successful candidate will be responsible for managing and expanding the company’s digital footprint across various social media platforms, including YouTube. This role demands a proactive individual who can create engaging content, track trends, analyze performance metrics, and cultivate community engagement to boost brand visibility and audience growth.

Key Responsibilities
- Manage and grow social media channels such as Instagram, Facebook, TikTok, YouTube, X, and others.
- Plan, create, schedule, and publish high-quality, platform-specific content.
- Design graphics and produce short-form video content like Reels and YouTube Shorts.
- Oversee YouTube channel operations using YouTube Studio, optimizing SEO elements including titles, descriptions, and thumbnails.
- Monitor YouTube analytics such as click-through rate (CTR), watch time, audience retention, views, and subscriber growth.
- Develop and implement strategies to increase reach, engagement, followers, views, and subscribers.
- Manage community interactions on platforms like Reddit, Quora, and Pinterest.
- Stay current with social media and YouTube algorithms, trends, features, and best practices.
- Analyze platform performance data and provide actionable recommendations for improvement.
- Plan, manage, and optimize paid advertising campaigns on Meta platforms.
- Ensure consistent branding, tone, and messaging across all digital channels.

Required Qualifications
- Proven experience managing social media accounts and YouTube channels.
- Strong knowledge of YouTube SEO, algorithms, and analytics.
- Proficiency with Instagram, Facebook, TikTok, X, Reddit, Quora, and Pinterest.
- Hands-on experience with Canva and CapCut is essential.
- Excellent skills in content creation, copywriting, and storytelling.
- Strong written and verbal communication skills in English.
- Exceptional organizational and time-management abilities.
- A portfolio showcasing relevant work is mandatory.

Preferred Qualifications and Benefits
- Experience in growing YouTube channels and creating YouTube Shorts.
- Background working with religious, Islamic, educational, community, or public-figure content.
- Experience in influencer marketing or creator partnerships.
- Familiarity with Photoshop, Premiere Pro, or Illustrator.
- Previous roles as content creators, YouTubers, influencers, or digital creators.
- Formal degree is not required; practical experience and strong portfolios are highly valued.
- Competitive salary ranging from Rs50,000 to Rs60,000 per month.
- Stable, long-term employment in a professional and collaborative environment.
- Opportunities for learning, career growth, and involvement in diverse digital projects.

This full-time, permanent position is based on-site in Gulshan-e-Iqbal, Karachi, with working days from Monday to Saturday and a fixed night shift from 6 PM to 2 AM. Preference will be given to candidates residing in or near Gulshan-e-Iqbal. Applicants should be comfortable working permanently during night hours and possess strong portfolios, especially those with backgrounds as content creators, YouTubers, influencers, or digital creators. Proficiency in Canva and CapCut without reliance on templates, along with professional experience in social media algorithms, paid advertising, and organic growth strategies across multiple platforms, is essential.