Social Media Executive

Cognitive Healthcare International

Karachi , Pakistan

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Posted 7 hours ago 2 views Report Job

You are a dynamic and culturally aware digital storyteller with a strong passion for healthcare communications and brand development. Your expertise lies in transforming complex medical information into engaging, accessible, and compliant social media content. Combining creative visual design with data-driven insights, you aim to educate and inspire audiences while elevating healthcare brands in a competitive digital environment.

Key Responsibilities
- Manage multi-channel social media calendars and execute comprehensive content plans across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Create eye-catching visual assets and edit engaging video content using tools like Canva, Adobe Creative Cloud, and CapCut.
- Oversee daily community management by responding to user inquiries, moderating comments, and fostering a supportive online environment.
- Analyze campaign performance through Google Analytics and Meta Business Suite, delivering weekly and monthly reports with actionable insights.
- Utilize AI copywriting and brainstorming tools such as ChatGPT to enhance content ideation while ensuring strict adherence to brand voice and compliance standards.

Required Qualifications
- Minimum of 3 years of professional experience managing corporate or brand social media channels, preferably within healthcare, wellness, or regulated pharmaceutical sectors.
- Proven success in developing and implementing organic and paid social media strategies that drive measurable audience growth, high engagement, and positive brand sentiment.
- Demonstrated ability to collaborate effectively with cross-functional teams including marketing, PR, and clinical departments.
- Advanced proficiency in Meta Business Suite, Hootsuite, Buffer, Canva, Adobe Creative Cloud, CapCut, Google Analytics, Google Ads, and ChatGPT.
- Strong core competencies in social media marketing, healthcare marketing, content creation, copywriting, social media strategy, community management, healthcare communications, content planning, analytics, reporting, and brand management.

Preferred Qualifications and Additional Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Healthcare Administration, or a related field.
- Relevant certifications in digital marketing, social media management, Google Ads, or healthcare compliance are highly desirable.
- Familiarity with HIPAA guidelines and FDA regulations related to pharmaceutical and healthcare advertising on social media is a significant advantage.
- Experience handling crisis communications or moderating sensitive healthcare communities.
- Exceptional written and verbal communication skills, empathy in patient communications, acute attention to detail, adaptability to rapid social media algorithm changes, and strong creative problem-solving abilities.
- A portfolio showcasing a diverse range of successful healthcare campaigns, creative designs, and copywriting samples is strongly encouraged.

This role offers the opportunity to work at the intersection of healthcare and digital innovation, contributing to meaningful brand growth while navigating the unique challenges of regulated industries. If you are passionate about leveraging your creative and analytical skills to make a positive impact in healthcare communications, this position is an excellent fit.