Social Media Executive

We are looking for a motivated and results-driven Social Media Marketer with strong expertise in paid marketing campaigns to manage and optimize client-side projects. The successful candidate will be responsible for strategizing, executing, and monitoring paid advertising campaigns across various platforms to maximize ROI and ensure client satisfaction. This role requires managing multiple client accounts, collaborating with creative teams, and staying updated on the latest digital marketing trends and platform changes.

Key Responsibilities

- Develop and implement paid marketing strategies across platforms including Facebook, Instagram, LinkedIn, Google Ads, and TikTok Ads.
- Manage and optimize social media advertising campaigns to meet targeted KPIs such as clicks, leads, conversions, and ROI.
- Conduct detailed audience and market research to improve ad targeting and campaign performance.
- Monitor campaign results, prepare analytics reports, and recommend data-driven improvements.
- Collaborate with design and content teams to produce engaging ad creatives and copy.
- Handle multiple client accounts simultaneously, ensuring timely delivery and clear communication.
- Stay informed about the latest digital marketing trends, algorithm updates, and platform changes.
- Manage and grow clients’ organic social media presence through content planning and engagement strategies.
- Maintain regular communication with clients to align strategies and present performance reports.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 2 years proven experience in paid marketing and social media management, preferably within an agency environment.
- Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Strong analytical and reporting skills, with proficiency in tools such as Google Analytics.
- Creative mindset with great attention to detail and the ability to manage multiple projects efficiently.
- Excellent written and verbal communication skills.
- Ability to work night/evening shifts and manage international client accounts.

Preferred Qualifications and Benefits

- Competitive salary with performance-based incentives.
- Annual salary increments.
- Opportunities for career growth and advancement.
- Supportive and collaborative team environment.
- Paid leave benefits.

Job Details

- Working Days: Monday to Friday
- Working Hours: 7 PM to 4 AM
- Location: Gulistan-e-Jauhar, Karachi
- Job Type: Full-time, Onsite

This position offers a dynamic work environment where you will have the opportunity to develop your skills while driving impactful marketing campaigns for diverse clients. If you are passionate about social media marketing and paid advertising, and thrive in a fast-paced setting, this role is an excellent fit.