Social Media Executive

Hazen Technologies Inc is looking for a creative and results-driven Social Media Executive to lead the development, execution, and optimization of social media strategies for both the company and its clients. This role requires a strategic thinker with strong storytelling skills and a data-focused approach to boost brand awareness, audience engagement, community growth, and lead generation. The ideal candidate will oversee the entire social media lifecycle—from understanding business goals and conducting audience research to content creation, campaign management, and performance analysis—while managing multiple brands and collaborating closely with creative and marketing teams. Excellent English communication skills are essential for professional copywriting and client interactions.

Key Responsibilities

Social Media Strategy & Planning: Develop and implement social media strategies that align with business objectives. Conduct audience and competitor research to customize content and platform choices. Create monthly and campaign-specific plans with clear goals and measurable performance indicators. Propose innovative campaign ideas and ensure they complement broader marketing initiatives.

Content Strategy, Calendars & Copywriting: Maintain detailed content calendars across multiple accounts, balancing educational, promotional, and engagement-focused posts. Write compelling captions, stories, and campaign messages that reflect each brand’s voice and values. Collaborate with creative teams by providing clear briefs and ensure all content meets quality and brand standards before publishing.

Reels, Short-Form Video & Creative Campaigns: Design and implement short-form video strategies for platforms such as Instagram Reels, TikTok, and YouTube Shorts. Develop engaging video concepts and work closely with production teams to deliver high-quality content. Monitor trends and video performance to optimize engagement and conversion rates.

Community Management & Audience Engagement: Manage social media interactions professionally by responding promptly to comments and messages. Build relationships with followers and identify potential leads or inquiries for appropriate follow-up. Maintain a consistent brand voice and escalate sensitive issues when necessary.

LinkedIn Growth & B2B Lead Generation: Develop and execute LinkedIn strategies to strengthen professional presence and generate qualified leads. Support thought leadership and executive branding initiatives. Collaborate with sales teams to align social media efforts with lead-generation goals and track relevant metrics.

Analytics, Reporting & Optimization: Monitor and analyze social media performance across accounts, preparing regular reports with actionable insights. Use data to refine content, targeting, and campaign strategies, ensuring alignment with KPIs and business objectives.

Client Communication & Account Management: Engage with clients to understand their needs and present strategies, content plans, and performance updates clearly. Manage feedback and revisions while efficiently handling multiple accounts to maintain quality and meet deadlines.

Team Collaboration & Workflow Management: Coordinate with designers, editors, and writers by providing clear briefs and managing timelines. Review creative outputs to ensure consistency and quality. Organize documentation and prioritize tasks in a fast-paced environment.

Research, Innovation & Continuous Improvement: Stay updated on social media trends, platform changes, and emerging tools. Explore AI-assisted solutions for content creation and workflow enhancement. Share insights with teams and test new approaches to improve results.

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business Administration, Media Studies, or a related field, or equivalent relevant experience. Two to four years of hands-on experience in social media or digital marketing roles. Proven ability to manage social media accounts and develop effective content strategies. Strong knowledge of Instagram, Facebook, LinkedIn, TikTok, YouTube, and their content formats. Experience with paid social advertising, particularly Meta Ads Manager. Proficiency in interpreting analytics and preparing performance reports. Excellent English writing, editing, and verbal communication skills. Strong organizational skills to manage multiple accounts and deadlines. Creative, results-oriented mindset with the ability to work independently and collaboratively.

Preferred Qualifications and Benefits

Experience working in digital marketing agencies or managing multiple client accounts. Expertise in B2B marketing, LinkedIn growth, and lead-generation campaigns. Familiarity with LinkedIn Ads, TikTok Ads, and other paid platforms. Skills in planning and producing short-form video content. Basic video editing and visual storytelling knowledge. Proficiency with tools such as Meta Business Suite, Canva, CapCut, and Adobe Creative Cloud. Experience using social media management and reporting platforms like Metricool, Hootsuite, or Sprout Social. Knowledge of Google Analytics 4, UTM tracking, Meta Pixel, and CRM lead reporting. Background working with nonprofits, foundations, or service-based businesses. Understanding of content and email marketing principles. Experience leveraging AI tools for content research and productivity enhancement.

The successful candidate will demonstrate creativity, strategic thinking, analytical problem-solving, and strong client relationship skills. Performance will be measured by timely content delivery, audience growth, engagement, lead generation, campaign success, and client satisfaction.