Social Media Executive

We are looking for a creative and results-driven Social Media Executive with at least two years of experience in managing social media platforms, executing campaigns, and boosting audience engagement. The ideal candidate will have strong content creation skills, analytical abilities, and a solid understanding of current social media trends and tools. This role demands a proactive individual who can develop and implement strategies that align with business goals while enhancing the brand’s presence across multiple digital channels.

Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies that support overall business objectives.
- Create engaging and varied content such as posts, captions, reels, stories, graphics, and videos for platforms including Instagram, Facebook, LinkedIn, Twitter, and others.
- Plan and maintain social media calendars to ensure consistent and timely content publication.
- Monitor social media trends, competitor activities, and emerging platforms to keep the brand relevant and competitive.
- Manage and optimize paid social media campaigns on channels like Meta Ads and LinkedIn Ads to maximize return on investment.
- Track, analyze, and report on social media performance metrics using tools such as Meta Insights and Google Analytics.
- Drive brand awareness, increase engagement, and foster follower growth through targeted initiatives.
- Respond promptly to comments and messages, actively engaging with online communities to build strong relationships.
- Collaborate closely with designers, content writers, and marketing teams to ensure cohesive campaign execution.
- Coordinate influencer collaborations and partnerships as needed to expand reach and credibility.

Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of two years’ proven experience as a Social Media Executive or in a similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency with social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Experience managing paid advertising campaigns on platforms like Meta and LinkedIn.
- Excellent copywriting and communication skills to craft compelling and clear messages.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Creative thinker with strong attention to detail.

Preferred Qualifications and Benefits
- Basic knowledge of graphic design tools such as Canva or Adobe Suite is preferred.
- Key competencies include creativity and innovation, time management, effective communication, data-driven decision making, team collaboration, and adaptability to evolving trends.
- This is a full-time remote position offering a monthly salary range of Rs 20,000 to Rs 25,000.

This opportunity is ideal for a motivated social media professional eager to contribute to a dynamic team and drive impactful digital marketing initiatives.