Social Media Executive

We are seeking a creative and results-oriented Social Media Executive with a minimum of two years’ experience in managing social media platforms, executing campaigns, and enhancing audience engagement. The ideal candidate will possess strong content creation skills, an analytical mindset, and a thorough understanding of current social media trends and tools. This role requires someone who can effectively develop strategies that align with business objectives while maintaining an active and engaging online presence across multiple platforms.

Key Responsibilities

- Develop, implement, and manage comprehensive social media strategies that support overall business goals.
- Create engaging and diverse content including posts, captions, reels, stories, graphics, and videos for platforms such as Instagram, Facebook, LinkedIn, Twitter, and others.
- Plan and maintain social media calendars to ensure timely and consistent content delivery.
- Monitor social media trends, competitor activities, and emerging platforms to keep the brand relevant and competitive.
- Manage and optimize paid social media campaigns, including Meta Ads and LinkedIn Ads, to maximize reach and ROI.
- Track, analyze, and report on social media performance metrics using tools like Meta Insights and Google Analytics.
- Drive brand awareness, increase engagement, and foster follower growth across all channels.
- Respond promptly to comments and messages, actively engaging with online communities to build relationships.
- Collaborate closely with designers, content writers, and marketing teams to ensure cohesive campaign execution.
- Manage influencer collaborations and partnerships as needed to expand brand reach.

Required Qualifications

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- At least two years of proven experience as a Social Media Executive or in a similar role.
- Strong knowledge of social media platforms and industry best practices.
- Experience using social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Basic familiarity with graphic design tools like Canva or Adobe Suite is preferred.
- Hands-on experience in running paid advertising campaigns on social media.
- Excellent copywriting and communication skills.
- Analytical abilities to interpret data and generate actionable insights.
- Creative mindset with strong attention to detail.

Key Competencies

- Creativity and innovation in content development and campaign strategies.
- Effective time management to handle multiple projects and deadlines.
- Strong communication skills for internal coordination and community engagement.
- Data-driven decision-making to optimize social media efforts.
- Ability to collaborate well within cross-functional teams.
- Adaptability to evolving social media trends and platform changes.

This is a full-time remote position offering a monthly salary range of Rs20,000 to Rs25,000. The role provides an excellent opportunity to contribute to a dynamic team and grow professionally within the digital marketing space.