Social Media Executive

Solvefy is seeking a creative and proactive Social Media Executive to join their team in Lahore, Pakistan. The ideal candidate will have 1.5 to 2 years of experience in social media management and content creation. This role focuses on managing various social media platforms to enhance brand presence and increase audience engagement. The candidate will be responsible for creating compelling content, developing strategies, and analyzing competitor activities to ensure the company’s social media efforts are effective and aligned with business goals.

Key Responsibilities:
- Manage social media platforms including LinkedIn, Instagram, Facebook, and TikTok.
- Create engaging content such as posts, reels, and videos tailored to each platform.
- Develop content strategies based on market trends and competitor analysis.
- Monitor social media performance metrics and implement improvements to boost reach and engagement.
- Support employer branding initiatives, PR marketing campaigns, and company events through social media channels.

Required Qualifications:
- 1.5 to 2 years of hands-on experience in social media management and content creation.
- Confidence and comfort appearing on camera for reels and video content.
- Basic understanding of Meta Ads and their application in social media campaigns.
- Familiarity with AI tools, Canva, CapCut, and social media analytics platforms.
- Strong communication skills to effectively convey brand messages and engage with the audience.

This position offers an opportunity to work in a dynamic environment where creativity and strategic thinking are valued. The role is ideal for someone looking to grow their expertise in social media marketing while contributing to a company’s digital presence and brand reputation.