Social Media Executive

LAAM, Pakistan’s premier online fashion marketplace, is seeking a creative and strategic Content Lead to shape and elevate our brand’s narrative. This role offers a unique opportunity to work closely with local designers and artisans, helping bring their creations to a global audience. As the Content Lead, you will be responsible for managing our social media presence, crafting engaging content, and driving campaigns that resonate with our audience while maintaining brand consistency across all platforms.

Key Responsibilities:
- Social Media Management: Oversee and maintain the company’s social media profiles to ensure a cohesive and consistent brand image.
- Scheduling and Posting: Develop content calendars and schedule posts to maintain a steady and engaging online presence.
- Content Creation: Collaborate with the Media team to produce compelling content tailored for platforms including Facebook, Instagram, YouTube, and TikTok.
- Creativity: Stay informed about the latest industry trends and algorithm updates to continuously refine and enhance social media strategies.
- Analytics and Reporting: Utilize tools such as Google Analytics to monitor social media performance and generate regular reports highlighting key metrics and insights.
- Campaign Execution: Support the planning and implementation of social media advertising campaigns, including ad creation and audience targeting.
- Brand Voice: Ensure the brand’s voice and tone are consistently maintained and strengthened across all social media channels.

Required Qualifications:
- Minimum of 2 years’ experience in social media management or community engagement.
- Excellent communication skills with a strong command of the English language.
- In-depth understanding of social media platforms and current community trends.
- Strong organizational and multitasking abilities, capable of managing multiple platforms simultaneously.
- A collaborative team player with a positive attitude and effective problem-solving skills.
- Bachelor’s degree in Marketing, Business Administration, Communication, or a related field.

Preferred Qualifications and Benefits:
LAAM offers a competitive and rewarding work environment focused on employee growth and satisfaction. Benefits include working alongside a motivated team united by a shared mission, the chance to contribute significantly to the company’s expansion both nationally and internationally, and a competitive salary with annual performance reviews. Additional perks include health insurance and exclusive employee discounts through partner collaborations.

If you are passionate about fashion and digital storytelling, and eager to make an impact in a dynamic marketplace, this role provides an exciting platform to showcase your talents and grow professionally.