Social Media Executive - Night Shift

Web Applications & Data Integration Company

Lahore , Pakistan

Apply Now

Posted 3 hours ago 3 views Report Job

We are looking for a creative and tech-savvy Social Media Executive to join our marketing team at our College Road, Township, Lahore location. This full-time role operates on a night shift schedule from 9:00 PM to 6:00 AM PKT. The ideal candidate will have a strong passion for content creation, social media trends, videography, storytelling, and emerging AI technologies. Working closely with the Social Media Marketing Manager, you will be responsible for producing engaging, high-quality content by combining professional filming, video editing, creative storytelling, and AI-powered production techniques. We value curiosity, proactivity, creativity, and a willingness to explore innovative tools to maximize content impact and audience engagement.

Key Responsibilities
- Create, edit, and publish compelling content across various social media platforms.
- Shoot and edit high-quality videos tailored for formats such as Reels, Shorts, and Stories.
- Leverage AI-powered tools for video generation, image creation, voiceovers, captions, copywriting, editing, and overall content production.
- Generate creative and engaging content ideas for weekly brainstorming sessions and marketing campaigns.
- Film events, interviews, behind-the-scenes footage, and employer branding content.
- Transform raw footage into polished short-form videos with strong storytelling, pacing, and visual appeal.
- Stay informed about social media trends, viral formats, trending sounds, content styles, and competitor activities.
- Assist in content planning, scheduling, and maintaining the social media content calendar.
- Monitor content performance and provide actionable insights based on analytics, reach, engagement, and audience behavior.
- Continuously research and experiment with emerging AI technologies to enhance content quality, creativity, and production efficiency.

Required Qualifications
- 2 to 3 years of experience in social media marketing, content creation, videography, or a related field.
- Proven experience shooting and editing videos using smartphones and/or professional cameras.
- Strong understanding of major social media platforms and short-form video content trends.
- Practical experience using at least 2 to 3 AI content creation tools in real-world projects.
- Basic to intermediate proficiency in video editing software such as CapCut, Adobe Premiere Pro, or DaVinci Resolve.
- Ability to articulate creative decisions and understand what makes content engaging and effective.
- Excellent communication, creativity, organizational, and time-management skills.
- Willingness to experiment with emerging AI tools and continuously develop creative and technical skills.

Preferred Qualifications
Experience with AI tools such as CapCut AI, Runway, Pika, Canva AI, ElevenLabs, Midjourney, ChatGPT, and Adobe Firefly is highly desirable.

We seek a candidate who is genuinely passionate about storytelling, content creation, and visual communication. You should enjoy experimenting with AI tools and discovering innovative production techniques. Staying current with social media trends and understanding the factors that drive reach, engagement, and audience retention is essential. The ability to transform simple concepts or raw footage into creative, compelling, platform-ready content is critical. We value individuals who take initiative, work independently, and collaborate effectively within the marketing team. A strong creative eye and the ability to capture attention within the first few seconds of a video are important. Above all, you should be eager to learn, experiment, and stay ahead of emerging AI and content creation trends.

Please note that this position requires onsite work during the night shift hours of 9:00 PM to 6:00 AM. Candidates must be willing and available to work these hours.