Social Media Executive - Night Shift

Wadic is seeking a creative and motivated Social Media Executive to join our team at our Lahore office. This full-time, on-site position involves working the night shift from 9 PM to 6 AM PKT. The ideal candidate will be passionate about social media, content creation, and community engagement, playing a key role in enhancing our brand’s online presence across multiple platforms.

Key Responsibilities:
- Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create, curate, and publish engaging content including posts, graphics, and videos that align with the brand’s identity.
- Produce high-quality video content in collaboration with marketing and content teams to strengthen our social media presence.
- Monitor, analyze, and report on social media metrics to evaluate performance and identify growth opportunities.
- Engage actively with followers by responding to comments and fostering a positive online community.
- Stay informed about the latest social media trends, tools, and best practices to keep strategies current and effective.
- Generate innovative ideas for brand awareness campaigns, including special occasions such as national holidays and festivals.
- Collaborate with content writers, graphic designers, and other team members to maximize the impact of social media campaigns.
- Manage financial and cost approvals related to multiple content creation campaigns.
- Execute paid advertising campaigns and promotions to expand our online reach.

Required Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven experience in roles such as Social Media Executive, Social Media Manager, or Digital Marketing Specialist.
- In-depth knowledge of social media platforms, trends, and analytics tools like Facebook Insights and Google Analytics.
- Strong creative skills, including writing and graphic design.
- Experience using social media management and scheduling tools such as Hootsuite, Buffer, or Sprout Social.
- Ability to analyze data and adjust strategies to improve campaign performance.
- Excellent communication and organizational skills.
- Capability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications and Benefits:
- Experience in content creation including photography, videography, and blogging.
- Familiarity with paid social media advertising platforms such as Facebook Ads and Google Ads.
- Understanding of SEO best practices and their application to social media content.

Joining Wadic means becoming part of a dynamic and creative work environment where your ideas are valued. We offer a competitive salary and benefits package along with opportunities for professional growth and development. If you are eager to contribute your skills to a forward-thinking team and help shape our digital presence, we encourage you to apply.