Social Media Executive (Photographer & Content Creator)

American Lycetuff Dnk School System

Lahore , Pakistan

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American Lycetuff DNK School System is looking for a creative and dynamic Social Media Executive to enhance the institution’s digital presence by capturing and showcasing daily campus life, achievements, and activities. The ideal candidate will be responsible for producing high-quality visual content, managing day-to-day content creation, and engaging the community through various social media platforms. This role requires a keen eye for storytelling, strong technical skills in photography and videography, and the ability to align content with the school’s branding and marketing goals.

Key Responsibilities
Capture high-quality photographs and videos of campus activities, events, classrooms, and student engagements. Create engaging short-form video content tailored for platforms such as Instagram Reels, Facebook Reels, YouTube Shorts, TikTok videos, and Stories. Plan, develop, and execute creative content ideas that reflect the institution’s brand identity and marketing objectives. Cover daily campus happenings including academic events, celebrations, workshops, and special occasions. Edit photos and videos using professional editing software and mobile applications to ensure polished final content. Write compelling captions and coordinate the publication of content across various social media channels. Stay informed about the latest social media trends, content formats, and platform algorithms to keep the institution’s presence fresh and relevant. Collaborate closely with the Marketing and Administration teams to ensure timely and accurate coverage of institutional activities. Maintain a content calendar to guarantee consistent posting schedules and uphold professional standards in all published materials.

Required Qualifications
Candidates should have 2 to 3 years of experience in social media management, photography, videography, or digital content creation. Strong skills in photography, mobile videography, and visual storytelling are essential. Experience in creating short-form content specifically for Facebook, Instagram, TikTok, and YouTube is required. The role demands the ability to manage multiple projects simultaneously and willingness to travel between campuses located in Lahore when necessary. Educational qualifications include an Intermediate or Bachelor’s degree.

Technical Skills
Proficiency in editing tools such as Canva, CapCut, or similar applications is necessary. Basic knowledge of social media scheduling and content management tools is expected. A solid understanding of content creation best practices, including reels and other trending social media formats, is important to succeed in this role.

This position offers an exciting opportunity to contribute creatively to the school’s digital storytelling and community engagement efforts, working within a collaborative environment that values innovation and professionalism.