Social Media Handler ( For Faisalabad Campus)

We are seeking a creative, energetic, and results-oriented Social Media Handler to oversee and expand our presence across Facebook, Instagram, TikTok, YouTube, and other relevant platforms. The ideal candidate will have a strong grasp of current social media trends, content creation including reels and videos, audience engagement, and digital marketing strategies. This role requires someone who can not only post content but also identify and develop material that attracts students, boosts engagement, strengthens the brand, and drives admissions leads.

Key Responsibilities

- Manage daily social media activities across Facebook, Instagram, TikTok, YouTube, and other platforms.
- Create and publish engaging posts, stories, reels, short videos, and captions.
- Develop and maintain a monthly or weekly social media content calendar.
- Stay current with the latest social media trends, popular sounds, hashtags, and emerging content formats.
- Coordinate and shoot photos and videos of classes, workshops, events, students, chefs, trainers, and campus activities.
- Edit short-form videos and reels using tools such as CapCut, Canva, Premiere Pro, or similar software.
- Write compelling captions and promotional copy for social media posts.
- Respond professionally to comments, messages, and audience queries.
- Collaborate with the admissions and marketing teams on promotional campaigns and lead-generation initiatives.
- Monitor competitor social media activities and identify new content opportunities.
- Track social media performance metrics including reach, engagement, followers, views, leads, and conversions.
- Prepare weekly and monthly social media performance reports.
- Assist the marketing team with Facebook and Instagram advertising campaigns as needed.
- Ensure consistent branding and communication across all social media platforms.

Required Qualifications

- Strong knowledge and hands-on experience with Facebook, Instagram, TikTok, and YouTube.
- Excellent communication and copywriting skills.
- Basic graphic design proficiency using Canva or similar tools.
- Basic to intermediate video editing skills.
- Creative mindset with the ability to generate fresh content ideas.
- Understanding of social media algorithms and engagement strategies.
- Ability to manage multiple tasks and meet deadlines effectively.
- Good photography and videography skills are an advantage.

Preferred Qualifications and Additional Information

- 1 to 3 years of relevant social media experience is preferred.
- Fresh candidates with a strong portfolio and excellent social media skills will also be considered.
- Experience working with educational, hospitality, culinary, food, or lifestyle brands is a plus.
- A portfolio showcasing previous social media work is highly preferred.
- The role requires working in person at the designated location.

This position offers an exciting opportunity for someone passionate about social media marketing to make a tangible impact by driving engagement and supporting brand growth through innovative content strategies.