Social Media Handler

We are seeking a creative, organized, and results-driven Social Media Content Manager to enhance and expand our brand’s online presence. This role involves developing and implementing social media strategies, planning and publishing engaging content, managing community interactions, and executing campaigns that boost brand awareness, audience engagement, and business growth. You will collaborate closely with the marketing team to ensure a consistent brand voice, monitor social media performance, and identify opportunities to optimize our digital marketing efforts.

Key Responsibilities

- Manage and grow social media accounts across platforms such as Instagram, Facebook, TikTok, LinkedIn, and others relevant to the brand.
- Develop and execute social media marketing strategies that align with overall business objectives.
- Create detailed content calendars and plan daily, weekly, and monthly content schedules.
- Write compelling captions, posts, promotional copy, and calls to action that resonate with the target audience.
- Coordinate with the creative team to produce engaging content, including Reels, TikToks, Stories, and promotional videos.
- Monitor social media trends, competitor activities, and audience behavior to identify new growth opportunities.
- Manage community engagement by responding promptly and professionally to comments, messages, and inquiries.
- Plan and execute promotional campaigns, seasonal marketing initiatives, giveaways, and brand awareness efforts.
- Support paid social media advertising campaigns and collaborate with the advertising team to enhance campaign performance.
- Track and analyze key performance metrics such as reach, engagement, follower growth, website traffic, and conversions. Prepare regular performance reports and recommend strategies for improvement.
- Maintain brand consistency, tone of voice, and messaging across all social media platforms.
- Collaborate with internal teams to support business promotions, events, partnerships, and other marketing initiatives.

Required Qualifications

- Proven experience in social media management or digital marketing.
- Strong understanding of major social media platforms including Instagram, Facebook, TikTok, and LinkedIn.
- Knowledge of social media marketing strategies, content planning, audience engagement, and brand growth.
- Excellent written communication and copywriting skills.
- Familiarity with social media analytics, performance tracking, and reporting tools.
- Ability to manage multiple campaigns simultaneously and meet deadlines effectively.
- Strong organizational skills, attention to detail, and problem-solving capabilities.
- Ability to work independently while collaborating effectively with a remote team.
- Comfortable working remotely during Central Standard Time (CST) hours.

Preferred Qualifications and Benefits

- Experience managing social media accounts for businesses or consumer-facing brands.
- Proficiency with Meta Business Suite, TikTok, LinkedIn, and social media scheduling tools.
- Knowledge of paid social media advertising and campaign optimization techniques.
- Experience with email marketing, lead generation, or customer relationship management (CRM) platforms.
- Understanding of local marketing, community outreach, and promotional campaigns.
- Ability to interpret performance data and translate insights into actionable marketing strategies.

Additional Details

This is a full-time, in-person position based in Lahore, Pakistan. Working hours are from 7:00 PM to 4:00 AM. The monthly salary range is Rs60,000 to Rs80,000.

If you are passionate about social media marketing, audience growth, and creating campaigns that deliver measurable results, we encourage you to apply.