Social Media Manager

Company Description Pace Overseas Consultants is a dedicated education consultancy that helps individuals turn their study abroad aspirations into achievable plans. The team provides expert guidance on international universities, programs, and application processes, offering clear advice tailored to each learner’s goals.

Applicants benefit from end-to-end support, including counseling, documentation assistance, and coordination with institutions and partners. The organization focuses on building trust through transparent processes and reliable information, making overseas education more accessible and less stressful.

Pace Overseas Consultants values professionalism, integrity, and student-centered service in all interactions.

Role Description The Social Media Manager is a full-time, on-site role based in Faisalabad, responsible for managing and growing Pace Overseas Consultants’ presence across social platforms. This role includes planning and executing social media campaigns, creating engaging posts, stories, and short-form videos, and maintaining a consistent brand voice.

The Social Media Manager will monitor trends, optimize content for reach and engagement, respond to audience comments and messages, and collaborate with counseling and marketing teams to promote services, events, and success stories. Daily tasks also involve scheduling content, tracking performance metrics, preparing reports, and suggesting improvements based on data insights. The role requires proactive coordination with internal stakeholders to ensure accurate, timely information is communicated across all digital channels. Qualifications

Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and optimize campaigns across major platforms.
Candidates should possess solid Content Strategy and Writing skills to develop relevant, clear, and engaging content tailored to prospective students and their families.
Candidates should possess excellent Communication skills to interact with audiences, respond to inquiries, and collaborate effectively with internal teams.
Candidates should possess familiarity with analytics tools, basic design or video editing skills, and an understanding of current social media trends and best practices.
Relevant experience in education consultancy, study abroad, or service-oriented industries is beneficial; a bachelor’s degree in Marketing, Communications, Media Studies, or a related field is preferred.
Ability to work on-site in Faisalabad, manage multiple tasks, meet deadlines, and maintain a professional, inclusive, and student-focused approach in all communications.