Social Media Manager

Bonita Travel & Tours, a brand synonymous with a beautiful and passion-driven approach to travel services, is seeking a full-time Social Media Manager based in Islamabad. The company prides itself on delivering state-of-the-art travel solutions with a strong commitment to professionalism, integrity, and client satisfaction. This role offers an exciting opportunity to contribute to a dynamic team focused on enhancing the brand’s online presence and engaging a growing community of travel enthusiasts.

Key Responsibilities
The Social Media Manager will be responsible for planning, creating, and publishing content across various social media platforms to promote Bonita Travel & Tours’ services and brand identity. Daily tasks include managing social media calendars, writing engaging and brand-aligned posts, optimizing content for maximum reach and engagement, and monitoring comments and messages to ensure timely, professional responses. The role requires analyzing social media performance metrics, adjusting strategies based on data-driven insights, and coordinating with internal teams to develop creative campaign ideas. Maintaining a consistent brand voice and supporting promotional campaigns by highlighting travel packages are also essential duties. Additionally, the manager will play a key role in building and nurturing an active online community around the brand.

Required Qualifications
Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) to effectively manage and grow the brand’s presence across platforms. Excellent communication and writing abilities are crucial for crafting clear, engaging, and brand-consistent content. Experience in content strategy, including campaign planning, post scheduling, and aligning content with business objectives, is required. Familiarity with social media analytics tools and basic reporting is necessary to track performance and inform strategic decisions. The ability to work on-site in Islamabad, collaborate effectively with team members, and manage multiple tasks with attention to detail is essential. A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

Preferred Qualifications and Benefits
Prior experience in travel, tourism, or hospitality marketing is considered an advantage, as it will help in understanding the industry-specific nuances and customer preferences. Joining Bonita Travel & Tours means becoming part of a professional and dedicated team that values accountability and client satisfaction. The company culture supports growth and innovation, providing a platform for creative social media initiatives that drive business success.

This role is ideal for a motivated social media professional eager to contribute to a reputable travel brand and make a tangible impact through digital engagement.