Social Media Manager

Premier Padel League Pakistan TBC

Islamabad , Pakistan

Apply Now

Posted Yesterday 28 views Report Job

Premier Padel League (PPL) is Pakistan’s pioneering professional padel league, established to promote the sport, connect passionate players, and engage fans nationwide. With a prize pool of PKR 30 million, PPL provides significant competitive and professional opportunities for athletes. The league is dedicated to nurturing local talent, attracting international attention, and enabling brands to form unique sports partnerships. Through organized leagues, collaborations with clubs, and dynamic media coverage, PPL is elevating the profile of padel across Pakistan. The organization is headquartered in Islamabad.

Key Responsibilities
The Social Media Manager will be responsible for planning, creating, and publishing engaging content across various social media platforms to increase audience engagement and enhance PPL’s brand visibility. This role requires managing social media calendars, writing and editing posts, and coordinating closely with design and marketing teams to ensure content is optimized for maximum reach and performance. The manager will monitor social media analytics, respond to community interactions, and support campaign planning related to team registrations, sponsorships, and match promotions. Staying updated on padel events and industry trends is essential to deliver timely and relevant content that resonates with the audience.

Required Qualifications
Candidates should demonstrate strong expertise in Social Media Marketing and Social Media Optimization (SMO), capable of planning, executing, and refining campaigns across multiple platforms. Excellent communication and writing skills are necessary to produce clear, engaging, and brand-aligned content tailored for diverse audiences. Experience in content strategy is important, including the ability to develop and manage editorial calendars, narrative themes, and multi-channel content plans. Proficiency with social media analytics tools and basic reporting is required to track performance and make data-driven decisions. Candidates must be able to work on-site in Islamabad, collaborate effectively with cross-functional teams, and manage multiple deadlines in a fast-paced environment. A bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience, is required.

Preferred Qualifications and Benefits
Familiarity with the sports or entertainment industries, particularly in fan engagement and event promotion, is considered an advantage. This role offers the opportunity to contribute to the growth of a unique sporting league in Pakistan and be part of a dynamic team dedicated to elevating the sport of padel nationally.