Social Media Manager

Our client is looking for a proactive Social Media Manager to oversee the strategy, execution, and overall performance of their social media channels. This full-time remote position demands a blend of strategic thinking, creative content development, and data analysis to maintain and grow the brand’s visibility and engagement across multiple platforms. The role primarily follows U.S. business hours with some flexibility to support campaign launches and real-time audience interaction.

Key Responsibilities

Strategy & Planning: Design and implement comprehensive social media strategies that align with broader marketing objectives. Establish key performance indicators (KPIs) such as engagement rates, follower growth, and conversion metrics for each platform. Manage and maintain a detailed content calendar covering LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube.

Content Creation & Publishing: Develop, edit, and tailor posts specific to each social media platform. Work closely with designers, writers, and video editors to create engaging multimedia content that reflects the brand’s voice, style, and compliance requirements. Utilize scheduling tools like Hootsuite, Sprout Social, Buffer, or HubSpot to streamline content publishing.

Community Management: Monitor comments, direct messages, and mentions daily to ensure timely responses. Address inquiries promptly and escalate customer issues when necessary. Foster community engagement by initiating conversations and encouraging user-generated content.

Campaign Execution: Plan and manage both paid and organic campaigns to promote content, events, and product launches. Collaborate with paid media specialists to optimize advertising effectiveness and budget utilization.

Analytics & Reporting: Track and analyze social media performance using native platform analytics, Google Analytics, or Sprout Social. Prepare weekly and monthly reports covering engagement, reach, traffic, and conversions. Use data insights and A/B testing outcomes to recommend improvements in strategy.

Collaboration: Work closely with marketing, PR, and customer support teams to share social media insights that influence content creation, campaign planning, and product positioning.

Required Qualifications

- At least 2 years of professional experience in social media management.
- Proficiency with social media scheduling and analytics platforms such as Hootsuite, Sprout Social, Buffer, or HubSpot.
- Strong skills in writing, editing, and content creation.
- Familiarity with basic design tools, including Canva and Adobe Creative Suite.

Preferred Qualifications

- Experience managing brand accounts within SaaS, e-commerce, or professional services industries.
- Background in influencer partnerships and user-generated content (UGC) campaigns.
- Knowledge of paid social advertising platforms.
- Experience in crisis management related to brand reputation.

A typical day starts with monitoring notifications and community interactions, followed by creating and scheduling posts according to the content calendar. Throughout the day, the Social Media Manager engages with the audience, collaborates with creative teams on campaign materials, and analyzes performance data to refine strategies. The day ends with updating dashboards and preparing plans for upcoming content and engagement activities.

Success in this role will be measured by growth in engagement rates (likes, shares, comments), increases in followers and subscribers, conversion metrics such as website traffic and lead generation, community response times and satisfaction, and the return on investment (ROI) from paid and organic campaigns.

Candidates will undergo an initial phone screening, followed by a video interview with a recruiter. A portfolio review or practical assignment, such as drafting a one-week content calendar with sample posts, will be part of the process. Final interviews will be conducted with the client’s marketing leadership before an offer and background verification.

This position offers a unique opportunity to shape and elevate a brand’s social media presence through creativity, strategic insight, and data-driven decision-making in a fully remote work environment.