We are looking for a creative and results-driven Social Media Manager to lead our social media efforts and strengthen our digital presence. The ideal candidate will have expertise in content strategy, digital storytelling, social media trends, and AI-powered content creation. This role requires developing innovative campaigns, managing content production, guiding the creative team, and driving brand awareness, audience engagement, and overall social media performance. The position is full-time, based onsite at College Road, Township, Lahore, with a night shift schedule from 9:00 PM to 6:00 AM (PKT).
Key Responsibilities
Develop and implement social media strategies that align with business and marketing objectives. Plan, create, and manage engaging content across multiple platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, and others. Produce high-quality content such as reels, short-form videos, motion graphics, and AI-generated visuals. Leverage modern AI tools to boost creativity, streamline content development, and optimize production workflows. Oversee video content from initial concept and scripting through filming, editing, and publishing stages. Generate original, creative, and trend-relevant content ideas tailored to target audiences. Lead, supervise, and mentor social media executives, content creators, and designers to ensure consistent quality and innovation. Monitor social media analytics, campaign outcomes, audience engagement, and content performance to identify areas for improvement. Stay informed about platform algorithm updates, emerging social media trends, and new AI-powered creative technologies. Collaborate closely with HR, Sales, and management teams to develop employer branding, recruitment, corporate, and thought leadership content.
Required Qualifications
Bachelor’s degree in Marketing, Communications, Media Studies, Digital Marketing, or a related field. Four to seven years of professional experience in social media marketing, digital marketing, content creation, or similar roles. A strong portfolio demonstrating creative social media campaigns and high-quality digital content. Experience with AI-powered creative platforms such as Runway, Pika, Sora, Midjourney, Kling, ElevenLabs, HeyGen, Suno, Adobe Firefly, or similar tools. Practical skills in videography, filmmaking, camera operation, visual composition, and video production. Proficiency in video editing software including Adobe Premiere Pro, DaVinci Resolve, CapCut, or equivalents. Deep understanding of social media platforms, audience engagement, analytics, and content optimization. Excellent leadership, communication, creativity, organizational, and project management skills.
Preferred Qualifications and Additional Information
Previous experience leading or mentoring creative and social media teams is highly desirable. The role requires the candidate to work onsite during the night shift from 9:00 PM to 6:00 AM in Lahore. Candidates will be asked about their current and expected salary during the application process. This position offers an excellent opportunity for a motivated social media professional to join a dynamic team and make a significant impact on digital marketing initiatives.