Social Media Manager

We are seeking a dynamic and creative Social Media Manager & Performance Marketing Specialist based in Lahore to join our team in a hybrid work environment. This role focuses on managing our social media presence, driving audience engagement, and optimizing digital campaign performance. The ideal candidate will be responsible for creating content calendars, managing paid campaigns on Meta platforms, leveraging AI tools to enhance efficiency, and serving as the primary liaison for client communications. The position requires occasional on-site attendance at our office located in Fazaia Downtown, Lahore.

Key Responsibilities

- Schedule social media posts using management tools to maximize timing and reach, while continuously monitoring performance and adjusting strategies as needed.
- Actively engage with the audience by responding promptly and personally to direct messages, comments, and inquiries.
- Develop and tailor content for various social media platforms, understanding the unique characteristics and requirements of each channel.
- Implement targeted marketing strategies such as ad boosting and promotions to effectively reach and engage specific audiences.
- Initiate interactive campaigns including polls, contests, and live sessions to boost overall page engagement.
- Stay informed on the latest social media trends and incorporate innovative techniques to enhance audience interaction.
- Create and maintain a detailed content calendar aligned with brand messaging, strategic themes, and current trends.
- Review and approve all graphic content to ensure it meets high-quality standards before publishing.
- Manage client communications through WhatsApp groups, providing timely updates and maintaining professional relationships.
- Utilize AI-driven analytics and trend-detection tools to identify viral short-form video hooks, audio trends, and optimize ad campaigns in response to evolving platform algorithms.

Required Qualifications

- Proven experience in social media management with a successful track record of running effective campaigns.
- Deep understanding of social media platforms, their algorithms, and best practices.
- Strong knowledge of marketing strategies including ad boosting, audience targeting, and analytics reporting.
- Excellent communication and interpersonal skills.
- Ability to multitask and perform effectively in a fast-paced environment.
- Proficiency in social media management and analytics tools.

Preferred Qualifications and Benefits

- Experience working with AI-driven advertising platforms and applying AI to improve ad performance, creative variations, and return on ad spend (ROAS).
- Comfortable working in a hybrid setting, balancing remote work with on-site presence as required.
- Competitive monthly salary ranging from Rs25,000 to Rs45,000, commensurate with experience and skills.

This full-time role offers an opportunity to work in a progressive environment where innovation and creativity are highly valued. Candidates must be Lahore-based and ready to contribute to a forward-thinking team dedicated to digital marketing excellence.