Social Media Manager

We are seeking a Social Media Manager to join a leading and rapidly growing national consumer brand. In this role, you will be responsible for managing the brand’s social media presence across multiple platforms and maintaining consistent communication with a nationwide network of sales partners. Your efforts will help ensure the brand voice remains strong and the community stays engaged.

Key Responsibilities

- Manage and grow the brand’s social media channels, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Develop and execute monthly content calendars, overseeing the process from initial concept through to publishing.
- Collaborate closely with sales partners across Pakistan to ensure local activities align with the brand’s guidelines.
- Handle community management by responding to comments, direct messages, reviews, and queries, while facilitating lead handoffs to the sales team.
- Brief and coordinate with designers, video editors, and production teams, reviewing their output to maintain quality and brand consistency.
- Support the marketing team in executing paid campaigns and influencer collaborations.
- Monitor social media performance, preparing and sharing weekly and monthly reports with actionable insights.
- Identify emerging trends and convert them into timely, relevant content.
- Address brand reputation issues promptly and professionally to maintain a positive public image.

Required Qualifications

- 1-2 years of experience in social media management, preferably within consumer, retail, or multi-location brands.
- Strong written communication skills in both Urdu and English.
- Practical experience using Meta Business Suite, social media scheduling tools, and analytics platforms.
- Solid understanding of various content formats such as reels, shorts, and stories, along with the ability to provide clear briefs for video and design work.
- Comfortable coordinating with multiple external stakeholders across different cities.
- Highly organized, responsive, and capable of working independently.
- Must be based in Lahore and available to work onsite.

Preferred Qualifications and Additional Skills

- Experience working with multi-city sales or partner networks.
- Familiarity with paid advertising and influencer marketing strategies.
- Basic skills in Canva and CapCut for content creation and editing.

This position offers the opportunity to play a key role in shaping the social media presence of a prominent national brand while working in a dynamic and collaborative environment. Candidates who meet the above criteria and are eager to contribute to a fast-paced team are encouraged to apply.