Social Media Manager

Location: Lahore, Pakistan
Job Type: Full-time
Work Mode: On-site
Working Days: Monday to Saturday
Salary: PKR 60,000–70,000 per month

AEG Consulting is seeking a creative, organized, and results-driven Social Media Manager for a client based in Lahore. The ideal candidate will be responsible for managing various social media platforms, developing engaging content, implementing digital marketing strategies, and enhancing brand visibility and audience engagement. The role requires hands-on experience in social media account management, content planning, performance analysis, and staying current with the latest digital marketing trends.

Key Responsibilities
- Develop and execute social media strategies aligned with business goals.
- Manage social media accounts including Facebook, Instagram, LinkedIn, and TikTok.
- Plan and maintain monthly content calendars tailored for each platform.
- Create engaging captions, posts, stories, reels, and other social media content.
- Collaborate with graphic designers, video editors, and marketing teams to produce creative assets.
- Monitor audience interactions such as comments and messages to maintain engagement.
- Analyze social media metrics including reach, impressions, engagement, and follower growth.
- Prepare regular performance reports and suggest improvements based on analytics.
- Conduct research on industry trends, competitors, hashtags, and audience preferences.
- Coordinate social media campaigns and promotional activities.
- Support paid social media campaigns and work closely with advertising teams when needed.
- Ensure consistent brand messaging and timely publishing of content.

Required Qualifications
- Bachelor’s degree in Marketing, Mass Communication, Media Studies, Business Administration, or a related field is preferred.
- Proven experience in social media management or digital marketing roles.
- Practical knowledge of Facebook, Instagram, LinkedIn, and TikTok platforms.
- Strong understanding of content planning, audience engagement, and social media analytics.
- Excellent written communication skills, including caption writing and creative thinking.
- Familiarity with tools such as Canva, Meta Business Suite, and social media scheduling software.
- Ability to multitask effectively and meet deadlines consistently.
- A creative mindset combined with strong organizational and problem-solving abilities.

Preferred Qualifications and Benefits
- Candidates with a portfolio showcasing successful social media management are highly preferred.
- Experience in content creation, brand development, and executing digital marketing campaigns is an advantage.
- Applicants who can independently manage social media accounts and develop compelling content are encouraged to apply.

This is a full-time, on-site position based in Lahore, with working days from Monday to Saturday. The monthly salary range is PKR 60,000 to 70,000, reflecting the candidate’s experience and skills. If you are passionate about social media and digital marketing and meet the above criteria, this opportunity offers a platform to grow and make a significant impact on brand presence.