Social Media Manager

We are a leading international education consultancy dedicated to guiding students toward their global academic goals. Our focus is on connecting motivated students with top universities worldwide through transparent counseling, strategic advice, and comprehensive admission support. We are currently seeking an experienced Social Media Manager to become the creative voice of our brand. This role involves transforming student experiences, visa updates, and intake deadlines into compelling digital campaigns and engaging video content that drive meaningful student engagement and inquiries.

Key Responsibilities
- Plan, launch, and optimize lead generation campaigns across platforms including Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads to attract qualified student prospects.
- Develop and execute full-funnel content calendars aligned with global academic intake cycles (Fall and Spring) across TikTok, Instagram, YouTube, Google, Facebook, and LinkedIn.
- Script, direct, and produce short-form video content such as Reels, TikToks, and Shorts featuring student testimonials, visa success stories, and counselor insights.
- Manage traffic flow and conversion through landing pages, bio links, and WhatsApp lead funnels to maximize lead capture and engagement.
- Respond to incoming inquiries, provide clear answers to common visa and intake questions, and foster brand trust across all social media platforms.
- Monitor key performance indicators including Cost Per Lead (CPL), Return on Ad Spend (ROAS), and engagement metrics to continuously enhance campaign effectiveness and ROI.

Required Qualifications
- A 16-year Bachelor’s degree such as BBA or BS in Marketing or a related field.
- 3 to 4 years of proven experience in social media management and performance marketing, preferably within Study Abroad or Education Consultancy sectors.
- Hands-on expertise in managing paid advertising campaigns using Meta Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager.
- Practical skills in short-form video editing tools like CapCut or Adobe Premiere Pro, along with graphic design experience using Canva or Photoshop.
- Strong knowledge of major study destinations including the UK, USA, Australia, Canada, and Europe, as well as familiarity with their intake schedules and student visa processes.

Preferred Qualifications and Benefits
- A verifiable portfolio demonstrating successful ad campaigns, lead generation results, and engaging content creation.
- Competitive salary ranging from PKR 70,000 to 100,000 per month, commensurate with experience and performance.
- Clear opportunities for career advancement into senior marketing leadership roles.
- A professional and fast-paced work environment that supports growth and innovation.
- This is an in-person position, providing direct collaboration within the team and hands-on campaign management.

If you are passionate about leveraging digital marketing to shape students’ international education journeys and meet the qualifications above, we encourage you to apply by submitting your updated CV along with your portfolio or campaign performance results through the designated application platform. Join us to make a meaningful impact on students’ futures while advancing your career in a dynamic and rewarding setting.