Social Media Manager

Clasp Media, a dynamic digital media agency, specializes in delivering innovative and results-driven solutions to help businesses achieve their goals. With expertise spanning SEO, website design and development, social media management, and content creation, the agency partners closely with clients to develop tailored strategies that drive measurable performance across multiple channels. Clasp Media values long-term relationships, providing ongoing support and optimization to maintain a strong and competitive digital presence. Serving a diverse portfolio from startups to large organizations, the agency blends creativity and strategic insight to meet the unique needs of various industries.

Key Responsibilities
The Social Media Manager will be responsible for planning, creating, and scheduling engaging content across various social media platforms, ensuring a consistent brand voice and active audience engagement. Daily tasks include managing posts, monitoring comments and messages, and responding promptly and professionally. The role requires developing and executing social media strategies and campaigns aligned with client objectives. Additionally, the manager will analyze performance metrics, prepare insightful reports, and offer recommendations to optimize results. Collaboration is essential, working closely with content creators, designers, and SEO specialists to enhance social media presence and support broader digital marketing initiatives. Staying current with platform trends and best practices is also a critical part of the role.

Required Qualifications
Candidates must demonstrate strong skills in Social Media Marketing and Social Media Optimization (SMO), with the ability to plan, execute, and refine campaigns across major platforms. Proficiency in content strategy and writing is essential to create compelling, audience-focused content tailored to each channel. Excellent communication skills, both written and verbal, are required to effectively collaborate with cross-functional teams and clients. Familiarity with social media analytics tools and basic performance reporting is necessary to track KPIs and optimize campaigns. A solid understanding of broader digital marketing concepts, including SEO, paid social, and branding, is important to ensure alignment of social media efforts with overall strategies. Strong organizational skills, attention to detail, and the ability to manage multiple accounts and deadlines in a fast-paced environment are also critical.

Preferred Qualifications and Benefits
Relevant experience in social media management within agencies or brand environments is preferred. A bachelor’s degree in Marketing, Communications, Media Studies, or a related field is beneficial. This is a full-time, on-site position based in Lahore, offering the opportunity to work with a creative and strategic team dedicated to delivering impactful digital solutions.