We are a rapidly expanding app development and digital solutions company with offices in Canada and Pakistan, serving clients across the USA, Canada, and the UK. Our services include web and mobile app development, UI/UX design, WordPress development, SEO, digital marketing, and automation solutions. We are seeking an experienced Social Media Manager to take full ownership of managing and growing our company’s online presence across LinkedIn, Facebook, and Instagram. The ideal candidate will have hands-on experience in daily content creation, paid advertising campaigns, lead generation, and social media analytics, with a strong focus on LinkedIn and Meta platforms.
Key Responsibilities
- Manage and maintain the company’s LinkedIn, Facebook, and Instagram accounts.
- Create and publish daily social media posts aligned with the brand voice.
- Develop and maintain weekly and monthly content calendars.
- Write engaging captions and marketing content tailored to target audiences.
- Conduct research on industry trends, competitors, and relevant topics to inform content strategy.
- Plan, create, and manage LinkedIn Ads campaigns.
- Create, optimize, and manage Meta Ads campaigns across Facebook and Instagram.
- Handle audience targeting, retargeting, and continuous campaign optimization.
- Generate leads through LinkedIn and Meta advertising platforms.
- Monitor and respond to comments, messages, and audience engagement.
- Track and analyze reach, engagement, lead generation, and advertising performance metrics.
- Prepare basic reports on social media and advertising outcomes.
- Experiment with different content and advertising strategies to improve results.
- Collaborate with internal teams to develop promotional campaigns and marketing content.
Required Qualifications
- 1 to 2+ years of professional experience in Social Media Management or Digital Marketing.
- Proven hands-on experience managing LinkedIn company pages and LinkedIn Ads campaigns.
- Practical experience with Meta Ads, including Facebook and Instagram advertising.
- Skilled in daily social media content creation and posting.
- Strong understanding of social media marketing principles and lead generation techniques.
- Proficient with content creation tools such as Canva or similar platforms.
- Familiarity with Meta Business Suite and LinkedIn Campaign Manager.
- Ability to analyze social media metrics and prepare performance reports.
- Excellent English writing and communication skills.
- Basic graphic design or video editing skills are advantageous.
- Experience using AI tools for content creation and marketing is a plus.
Preferred Qualifications and Benefits
We are looking for a candidate who can independently manage social media activities with a creative mindset and strong attention to detail. The ability to work with international audiences, particularly in the USA, Canada, and the UK, is essential. Flexibility to work day or night shifts based on business needs is required. This role offers the opportunity to work on international projects, gain hands-on experience with LinkedIn and Meta Ads, and utilize modern social media and AI tools. You will be part of a friendly, collaborative environment that supports professional growth and skill development in digital marketing and lead generation.
Job Details
- Position: Social Media Manager
- Job Type: Full-time
- Location: Onsite only (remote work not available)
- Salary: PKR 40,000–50,000 per month
- Working Hours: Day or night shift based on requirements
This role is ideal for a motivated social media professional eager to contribute to a dynamic company with a global client base.