We are looking for a proactive and results-oriented Social Media Lead to develop and implement our social media strategy, lead a dedicated team, and enhance lead generation and brand engagement across various digital platforms. The successful candidate will have hands-on experience managing social media campaigns, driving measurable leads, and guiding a team to meet marketing objectives effectively.
Key Responsibilities:
- Develop and execute comprehensive social media strategies that align with overall marketing goals.
- Lead, mentor, and manage a team comprising social media executives, content creators, and designers.
- Plan, create, and oversee engaging content across multiple platforms including YouTube, Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Design and manage both paid and organic campaigns to increase leads, engagement, and conversions.
- Monitor campaign performance closely and analyze key metrics to optimize return on investment (ROI).
- Collaborate with marketing, sales, and design teams to maintain consistent messaging and branding.
- Stay informed about industry trends, social media best practices, and emerging platforms to keep strategies current.
- Manage budgets for paid campaigns and ensure efficient use of resources.
- Provide regular reports on social media performance, insights, and lead generation results.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years’ experience in social media marketing, including 1 to 2 years in a leadership role.
- Proven track record of managing social media campaigns and generating measurable leads.
- Strong proficiency with analytics tools such as Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager.
- Excellent leadership, communication, and project management skills.
- Creative mindset with attention to detail and awareness of current trends.
- Ability to thrive in a fast-paced, results-driven environment.
- Must be based in Lahore and able to work from the office located in Tajpura.
Additional Information:
This is a full-time position with a monthly salary range of Rs50,000 to Rs60,000. Candidates should be prepared to work on-site.
Applicants will be asked:
- Have you managed paid social media campaigns specifically for lead generation?
- Have you reviewed the salary budget before applying?
Education requirement: Bachelor’s degree (mandatory).
Work location: In-person at the Tajpura office in Lahore.
This role offers an excellent opportunity to lead a growing social media team and make a significant impact on brand presence and lead generation efforts within a dynamic marketing environment.