Social Media Manager (Remote)

We are seeking a skilled Social Media Manager to take full ownership of our presence across Facebook, Instagram, YouTube, and LinkedIn. This role involves planning and creating engaging content, managing paid advertising campaigns, and analyzing performance to drive growth and lead generation. The ideal candidate will be responsible for aligning social media efforts with admissions cycles, school events, and activities, ensuring consistent brand representation and effective communication with our parent audience.

Key Responsibilities

- Manage and grow the organization’s Facebook, Instagram, YouTube, and LinkedIn pages, ensuring active engagement and audience growth.
- Develop and execute a monthly content calendar that aligns with admissions cycles, events, and school activities to maintain timely and relevant posts.
- Edit engaging Reels and short-form videos using classroom and event footage to capture attention and increase engagement.
- Design visually appealing static posts, carousels, and stories that accurately reflect the school’s brand identity.
- Plan, launch, and optimize paid ad campaigns on Facebook and Instagram using Meta Ads Manager, including audience targeting, budgeting, A/B testing, and lead generation strategies.
- Write compelling captions and post copy tailored to resonate with parents and prospective families.
- Monitor and respond to comments and messages promptly, directing admission inquiries to the appropriate school team members.
- Track key performance metrics such as reach, engagement, leads, and cost per lead, and prepare monthly reports with actionable recommendations for improvement.

Required Qualifications

- A minimum of 5 years’ experience in social media management with a proven track record.
- Demonstrated success in running paid campaigns on Facebook and Instagram, supported by measurable results.
- Strong video editing skills for creating Reels and short-form content, proficient with tools such as CapCut, Premiere Pro, or InShot.
- Graphic design expertise for static posts, using platforms like Canva or Photoshop.
- Practical experience managing YouTube and LinkedIn pages, ensuring consistent content and audience engagement.
- Excellent written English communication skills; proficiency in Urdu is considered an advantage.
- Self-motivated, highly organized, and reliable, with the ability to meet deadlines while working remotely.

Preferred Qualifications and Benefits

- Experience marketing educational institutions such as schools, preschools, or child-focused brands is highly desirable.
- Basic skills in photography and videography direction to support content creation efforts.
- Familiarity with Meta Business Suite and social media scheduling tools to streamline campaign management.
- Competitive monthly salary ranging from Rs35,000 to Rs45,000.
- This is an in-person role, requiring presence at the designated work location.

This position offers an exciting opportunity to lead social media initiatives for a dynamic educational environment. If you are passionate about storytelling through digital platforms and have the expertise to drive engagement and growth, we encourage you to apply.