The Social Media Manager will be responsible for developing and executing the company’s social media strategy to enhance brand visibility, increase audience engagement, and generate leads. This role requires a creative mindset, strong communication skills, and the ability to analyze data to optimize content and campaigns across various social platforms. The position is full-time and based on-site at the company’s office in Islamabad.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy that aligns with the company’s overall business goals.
- Create and curate engaging, high-quality content tailored for platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
- Monitor and analyze social media metrics to assess campaign performance and identify areas for improvement.
- Manage online communities by responding promptly to comments, messages, and reviews to foster positive engagement.
- Collaborate with marketing, design, and content teams to ensure consistent brand messaging across all social channels.
- Stay updated on the latest social media trends, tools, and best practices to maintain a competitive and innovative presence.
- Plan and execute paid social media advertising campaigns, managing budgets and tracking return on investment.
- Identify and develop influencer partnerships and collaborations to expand the company’s reach.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
- At least 3 years of experience in social media management or digital marketing, with a proven track record of growing and managing brand accounts across multiple platforms.
- Excellent written and verbal communication skills.
- Deep understanding of social media platforms, their algorithms, and current industry trends.
- Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Strong analytical skills with experience using Google Analytics and platform-specific insights.
- Excellent organizational and project management capabilities.
- Creativity and ability to generate original, engaging content ideas.
Preferred Qualifications and Benefits:
- Certifications in social media marketing, digital marketing, or analytics are highly desirable.
- Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
- Competitive monthly salary ranging from Rs100,000 to Rs120,000, based on experience.
- Opportunities for professional growth within a collaborative and creative work environment.
- This is a full-time, on-site role located in G-13/4 Islamabad.
The ideal candidate will be self-motivated, detail-oriented, and capable of managing multiple tasks efficiently. A collaborative team player who thrives in a fast-paced environment and can commit to full-time, in-person work at the specified location is preferred.