Social Media Marketer

We are looking for a results-oriented Social Media Marketer & Ads Expert to join our fast-growing digital marketing agency. This full-time, onsite role demands more than just content posting; it requires a strategic professional who can convert social media content into meaningful engagement, quality leads, and sales. The ideal candidate will have a strong understanding of social media platforms and paid advertising, with a passion for optimizing campaigns using data insights. You will work closely with a creative team on a variety of client projects, helping to drive measurable marketing success.

Key Responsibilities
- Manage and grow social media accounts on platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Plan, implement, and optimize paid social campaigns, particularly Meta Ads, focusing on improving key metrics such as cost per lead (CPL), click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS).
- Develop engaging captions, hooks, ad copy, and content ideas that boost audience interaction and conversion.
- Collaborate with the creative team to produce reels, posts, stories, and ad creatives aligned with campaign goals.
- Maintain and update content calendars to ensure consistent and strategic posting schedules.
- Conduct A/B testing to experiment with different audiences, creative assets, and campaign strategies for continuous improvement.
- Research market trends, competitor activities, target audience behaviors, and emerging opportunities to inform campaign strategies.
- Prepare comprehensive performance reports and translate data insights into actionable recommendations for campaign enhancement.

Required Qualifications
- Between 1 to 3+ years of practical experience in social media marketing and paid advertising.
- Proficient in using Meta Ads Manager with a thorough understanding of Facebook and Instagram campaign structures.
- Skilled in audience targeting techniques, including retargeting, lookalike audiences, and conversion-driven campaigns.
- Strong analytical skills with the ability to interpret campaign data and optimize accordingly.
- Creative thinker with a keen eye for content quality and innovation.
- Basic knowledge of Google Analytics or GA4 is a plus.
- A results-driven mindset that prioritizes data analysis over assumptions or external factors.

Preferred Qualifications and Benefits
We seek a candidate who combines creativity with analytical rigor—someone who approaches underperforming ads by diagnosing issues through data, testing new creatives, and implementing effective solutions rather than blaming external factors like algorithms.

Joining our team offers exposure to diverse client projects across multiple industries, providing valuable hands-on experience and opportunities for professional growth. You will be part of a collaborative, innovative environment that encourages continuous learning and creativity. We provide a competitive salary with performance-based incentives and clear pathways for career advancement within a fast-paced digital marketing agency.

This position requires onsite attendance, allowing you to engage directly with the team and contribute to crafting marketing campaigns that deliver real results. If you have a proven track record of running ads that convert, we invite you to apply by sharing your portfolio, previous campaign outcomes, or social media profiles along with your application.