Social Media Marketing & Branding Specialist

Pelicana Chicken Pakistan, part of the internationally recognized Pelicana Chicken brand, specializes in Korean-style fried chicken and fast-casual dining. The company is committed to delivering high-quality food, consistent flavors, and friendly service to customers throughout Pakistan. Pelicana Chicken Pakistan strives to establish a strong, recognizable brand that connects with local audiences while maintaining global standards. Team members are encouraged to bring creative ideas to enhance customer engagement, increase brand visibility, and improve overall guest satisfaction.

Key Responsibilities
The Social Media Marketing & Branding Specialist will be responsible for planning, creating, and publishing engaging content across various social media platforms, including Facebook, Instagram, TikTok, and other relevant channels. This role requires managing social media campaigns from concept to execution, ensuring alignment with brand guidelines and marketing goals. The specialist will monitor social media trends and customer feedback to adapt strategies quickly and effectively. Collaborating with cross-functional teams, the role demands clear communication and coordination to maintain a consistent brand voice. Additionally, the specialist will analyze social media metrics to optimize content performance and report on campaign effectiveness.

Required Qualifications
Candidates must have strong skills in social media marketing and content creation, including experience in campaign planning and platform management. A solid understanding of digital marketing principles, branding, audience targeting, and analytics-driven optimization is essential. Excellent communication skills are required, with the ability to write clear, engaging copy and work collaboratively with different teams. Familiarity with basic design tools such as Canva or Adobe Creative Suite, as well as experience in photography and video content creation for social media, is highly beneficial. Proficiency in using social media analytics tools to track and improve performance is also important. A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred. Prior experience in social media roles, especially within the food, retail, or hospitality sectors, will be an advantage. The candidate must be able to work full-time on-site in the Lahore District and manage multiple campaigns simultaneously while adapting quickly to emerging trends and customer insights.

Preferred Qualifications and Benefits
While not mandatory, experience with advanced digital marketing tools and a background in creative content development will be considered a plus. Pelicana Chicken Pakistan offers an opportunity to work within a dynamic and growing brand that values innovation and teamwork. Employees are encouraged to contribute ideas that drive brand growth and customer loyalty. This role provides a platform for professional development in a fast-paced environment focused on quality and customer satisfaction.

This position is ideal for a motivated social media professional looking to make a significant impact in a reputable international brand operating locally.