Social Media & Marketing Content Writer

This full-time, onsite position based in Township, Lahore, offers an exciting opportunity for a Social Media & Marketing Content Writer to work night shifts from 9:00 PM to 6:00 AM. Reporting directly to the Marketing Manager and Social Media Manager, the role involves close collaboration with multiple teams including Social Media, Marketing, SEO, Design, and Product. The primary focus is to create clear, engaging content that aligns with brand voice across both social media channels and marketing campaigns. Working during the night shift, the writer ensures content is prepared and ready for review by the day teams, maintaining a smooth workflow.

Key Responsibilities

- Collaborate with the Social Media team to write and edit posts, captions, carousels, and short-video scripts for platforms such as LinkedIn, X, Facebook, and Instagram, following the content calendar for scheduling and publishing.
- Draft responses to comments and messages, escalating sensitive issues to the day team.
- Monitor social media trends and hashtags, suggesting fresh content ideas for upcoming cycles.
- Analyze post performance metrics like reach, engagement, and clicks, applying insights to improve content.
- Work with the Marketing team to produce various content types including blogs, case studies, whitepapers, product explainers, press releases, and event announcements.
- Develop email campaigns, including newsletters, launch sequences, drip campaigns, and webinar promotional and follow-up materials.
- Write compelling ad copy for paid social and search campaigns, as well as landing pages, website content, and product pages optimized for conversion.
- Integrate SEO keywords and best practices in partnership with the SEO team.
- Align content with product launches, marketing campaigns, and industry events.
- Track campaign performance metrics such as leads, click-through rates, and conversions; conduct A/B testing and report findings to the Marketing Manager.
- Maintain a consistent brand voice and messaging across all social media and marketing content.
- Repurpose core content assets across channels, for example transforming blogs into LinkedIn posts, carousels, or video scripts.
- Research IT trends and emerging technologies to create timely thought-leadership content.
- Collaborate with designers and video editors to produce graphics and videos.
- Utilize AI tools to enhance drafting and research efficiency, ensuring all content is accurate and original.
- Provide daily summaries of completed and pending tasks to both Social Media and Marketing teams.

Required Qualifications

- Bachelor’s degree in Marketing, Mass Communication, English, Computer Science, or a related field.
- 1 to 3 years of experience in social media or marketing content writing, preferably within a tech or software environment.
- Excellent written English with the ability to adapt tone for different formats including social media and marketing materials.
- Strong understanding of IT trends, software products, and emerging technologies.
- Knowledge of SEO, content marketing, and social media platforms.
- Experience using scheduling and analytics tools such as Meta Business Suite, Buffer, Hootsuite, LinkedIn Analytics, and Google Analytics.
- Familiarity with email marketing and content management tools like Mailchimp, HubSpot, and WordPress.
- Basic skills in Canva or similar design software.
- Ability to manage priorities and deadlines independently while taking briefs from multiple teams.
- A portfolio demonstrating social media posts, long-form content, email copy, and ad or landing page copy.
- Willingness to work night shifts onsite.

Preferred Qualifications

- Experience in B2B content, LinkedIn thought-leadership, PR, and case study writing.
- Skills in webinar content creation, email newsletters, A/B testing, and campaign reporting.
- Basic video editing knowledge (e.g., CapCut) and familiarity with paid social campaigns.

This role is ideal for a versatile content writer who thrives in a dynamic, collaborative environment and is comfortable working night shifts to support continuous content production.