Social Media Marketing Executive

Crimson Digital, a dynamic digital marketing and software agency serving small and medium-sized businesses across London and the UK, is seeking a Social Media Marketing Executive to join their team on-site in Islamabad. This full-time role is ideal for a creative professional with over two years of experience in marketing, technology, or a related field who possesses strong video editing skills. The successful candidate will be responsible for producing engaging video content and managing organic growth across multiple social media platforms, helping to elevate the agency’s digital presence through innovative and scroll-stopping content.

Key Responsibilities

Content & Creative:
- Edit and produce short-form videos and reels primarily for Instagram and LinkedIn, using video editing software such as CapCut, Premiere Pro, or similar tools.
- Transform ideas and hooks into compelling, attention-grabbing reels that resonate with the audience.
- Design and create static posts and carousel content that align with the brand’s visual identity.

Content Development:
- Generate creative content ideas and campaign concepts tailored for Instagram, Facebook, and LinkedIn.
- Write engaging hooks, captions, and calls to action that maintain the brand voice and encourage audience interaction.
- Plan and maintain a consistent content calendar that supports the agency’s strategic goals.

Organic Growth & Community Management:
- Drive follower growth, increase profile visits, impressions, and overall reach across all social channels.
- Analyze organic growth trends and platform algorithms, particularly on Instagram and LinkedIn, to optimize content strategy.
- Experiment with different formats and posting schedules to enhance reach, especially on newer accounts.
- Monitor competitors and similar accounts to identify successful tactics and industry benchmarks.
- Track key performance metrics and adjust strategies based on data insights.
- Engage with the community by responding to comments and direct messages, leveraging audience feedback to inform future content.

Use of AI & Tools:
- Utilize AI-powered tools to accelerate ideation, production, and research processes. Examples include Claude for content ideas and copywriting, and OpenArt, Higgsfield, or Gemini Flow for AI-generated video and image content.

Required Qualifications
- Minimum of 2 years’ experience in marketing, technology, or a related sector.
- A strong portfolio or showreel demonstrating expertise in short-form video production.
- Advanced hands-on skills with video editing software such as CapCut, Premiere Pro, After Effects, or equivalents.
- Proven ability to create engaging reels from concept to final edit, with a strong sense of pacing, timing, and storytelling.
- Solid understanding of organic growth strategies and social media platform algorithms.
- Excellent copywriting skills for social media, including hooks, captions, and calls to action.
- Highly organized with the ability to manage multiple projects and deadlines efficiently.
- Willingness and ability to work on-site in Islamabad.

Preferred Qualifications and Benefits
- Skills in motion graphics and animation are advantageous.
- Graphic design experience, particularly with tools like Canva, is a plus.
- Familiarity with AI content creation tools such as Claude, OpenArt, and Gemini is beneficial.
- A degree in Marketing, Media, Film, or a related discipline is desirable but not mandatory.

What We Offer
- A competitive salary package.
- A creative, hands-on role with significant ownership over content and organic growth initiatives.
- The opportunity to shape the social media presence of a growing UK-based agency.
- A collaborative and fast-paced team environment that encourages innovation and professional growth.

Candidates interested in this exciting opportunity are encouraged to submit their CV along with a portfolio or showreel showcasing their video work.