Social Media Marketing Executive

Web Applications & Data Integration Company

Lahore , Pakistan

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Posted 8 hours ago Report Job

We are looking for a creative and tech-savvy Social Media Marketing Executive to join our Marketing team at our College Road, Township, Lahore office. This full-time role requires working the night shift from 9:00 PM to 6:00 AM PKT. The ideal candidate will have a passion for content creation, videography, storytelling, and keeping up with social media trends, along with a strong interest in utilizing emerging AI technologies. You will collaborate closely with the Social Media Marketing Manager to produce engaging, high-quality content by combining professional video production, creative storytelling, editing skills, and AI-powered tools. We value curiosity, proactivity, and innovation, encouraging experimentation with new platforms, trends, and creative formats.

Key Responsibilities
- Create, edit, and publish engaging content across multiple platforms including Instagram, TikTok, YouTube, Facebook, and others.
- Shoot and edit high-quality videos optimized for Reels, Shorts, Stories, and other short-form formats.
- Use AI-powered tools for video generation, image creation, voiceovers, captions, copywriting, editing, and overall content enhancement.
- Generate fresh and innovative content ideas for weekly brainstorming sessions, campaigns, and brand initiatives.
- Capture and produce content for events, interviews, behind-the-scenes footage, and employer branding activities.
- Transform raw footage into polished short-form videos featuring compelling hooks, strong storytelling, effective pacing, smooth transitions, and visual appeal.
- Stay updated on viral trends, trending sounds, emerging content formats, styles, and competitor activities.
- Assist in content planning, scheduling, and maintaining the social media content calendar.
- Monitor and analyze content performance metrics such as reach, engagement, watch time, retention, and audience behavior, providing actionable insights.
- Continuously explore and test new AI tools and content-creation technologies to improve creativity, efficiency, and production quality.

Required Qualifications
- 2 to 3 years of experience in social media marketing, content creation, videography, or related fields.
- Hands-on experience shooting and editing videos using smartphones and/or professional cameras.
- Strong understanding of major social media platforms and short-form video content.
- Practical experience with at least 2 to 3 AI content-creation tools applied in real projects.
- Basic to intermediate proficiency in video editing software such as CapCut, Adobe Premiere Pro, or DaVinci Resolve.
- Solid understanding of what makes content engaging, with the ability to explain and justify creative decisions.
- Excellent communication, creativity, organizational, and time-management skills.
- Proactive and adaptable mindset with a strong willingness to learn, experiment, and embrace emerging AI and content-creation technologies.

Preferred Qualifications and Benefits
Experience with AI tools such as CapCut AI, Runway, Pika, Canva AI, ElevenLabs, Midjourney, ChatGPT, and Adobe Firefly is highly valued.

This position suits a hands-on content creator who blends creativity with technology, capable of turning ideas into compelling social media content while leveraging AI to boost productivity and innovation. Candidates must be willing to work the night shift from 9:00 PM to 6:00 AM and be present onsite at the Lahore office.

If you are passionate about social media, storytelling, video production, and experimenting with the latest AI tools, we encourage you to apply. Applicants will be asked about their current and expected salary and their availability for the specified night shift.