Social Media Marketing Executive-Male only

We are seeking a creative, proactive, and results-driven Social Media Marketing Executive to enhance and expand our brand presence across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant digital platforms. The ideal candidate will have hands-on experience in social media management, content creation, paid advertising, audience engagement, lead generation, analytics, and the use of AI-powered marketing tools. This role involves developing engaging content, executing campaigns, analyzing performance metrics, and continuously optimizing strategies to achieve measurable results.

Key Responsibilities
- Develop and implement social media strategies that align with overall business goals.
- Manage daily activities across multiple platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Create, schedule, and publish diverse content such as posts, reels, stories, videos, captions, and promotional materials.
- Ensure consistent brand messaging and visual identity throughout all channels.
- Monitor and respond professionally to comments, messages, reviews, and customer interactions.
- Plan, launch, and optimize paid social media campaigns, with a focus on Meta Ads.
- Generate creative campaign ideas, ad copy, captions, scripts, and promotional content.
- Support lead generation, customer acquisition, and conversion-driven campaigns.
- Conduct competitor analysis and stay informed on industry trends and emerging social media opportunities.
- Collaborate with graphic designers, video editors, content writers, and sales teams to produce cohesive campaigns.
- Assist with influencer marketing, partnerships, and collaboration initiatives.
- Track key performance indicators including reach, engagement, traffic, leads, conversions, and ROI.
- Prepare detailed weekly and monthly performance reports.
- Perform A/B testing and continuously refine content, creatives, target audiences, and campaigns.
- Stay updated on the latest social media trends, platform features, algorithms, and digital marketing best practices.

The candidate should be proficient with modern AI and digital marketing tools such as ChatGPT, Claude, Gemini, Canva AI, CapCut, Adobe Firefly, Runway, Meta Ads Manager, and Google Analytics. These tools will be used for content ideation, caption and ad-copy creation, video scripting, campaign planning, competitor research, creative variations, content repurposing, performance analysis, reporting, and productivity enhancement. Experience with Zapier, Make, HubSpot, CRM systems, or marketing automation platforms is a plus.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.
- 1–3 years of relevant experience in social media or digital marketing.
- Strong practical knowledge of Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Proven experience in social media content creation and campaign management.
- Hands-on experience with paid social media advertising, preferably Meta Ads.
- Excellent copywriting, communication, and creative skills.
- Basic graphic design and video editing knowledge.
- Familiarity with creative tools such as Canva and CapCut.
- Comfortable using AI tools for everyday marketing tasks.
- Solid understanding of social media analytics, reporting, and performance tracking.
- Strong organizational skills with attention to detail.
- Ability to manage multiple campaigns and meet deadlines.
- Creative mindset focused on achieving measurable outcomes.

Preferred Qualifications and Benefits
Preferred skills include expertise in Meta Ads Manager, Google Analytics, Canva AI, CapCut, AI content and creative tools, short-form video and reels creation, lead generation, influencer marketing, social media analytics, A/B testing, marketing automation, CRM platforms, and content strategy.

We offer a competitive salary package with performance-based incentives, career growth opportunities, and access to training and professional development. Our work environment is creative and supportive, providing hands-on experience with cutting-edge AI, social media, and marketing technologies. This role offers the chance to contribute directly to brand growth and business success.

Location: Lahore (In-person)