Social Media Marketing

RedBox Technologies Pvt Ltd, a UX-first design and development agency headquartered in Karachi with additional offices in Virginia and Manchester, has been delivering innovative digital products for over 13 years. Serving a diverse clientele that includes B2B companies, AI startups, and global brands across fintech, healthcare, real estate, e-commerce, and entertainment sectors, RedBox has successfully launched more than 300 products. Notable clients include Sony, Tissot, Converse, Politico, Michaels, and WFMU. The company emphasizes the integration of strategy, design, and engineering to create user-centric solutions that drive business growth. Their service offerings encompass UI/UX design, web and mobile development, SaaS platforms, AI and big data, blockchain, game and AR/VR development, digital marketing, and virtual assistance.

This full-time, on-site position based in Karachi is for a Social Media Marketing Executive. The role involves planning, creating, and publishing engaging content across various social media platforms to enhance brand awareness, generate leads, and foster community engagement. The executive will manage social media calendars, coordinate campaigns, monitor channels, and respond promptly and professionally to audience interactions. Collaboration with design, content, and marketing teams is essential to ensure social media efforts align with overall digital marketing strategies and project objectives. Additionally, the role requires analyzing performance metrics, preparing reports, and recommending data-driven improvements to optimize reach and engagement.

Key Responsibilities:

- Develop and execute social media strategies that support brand visibility and lead generation.
- Create, schedule, and publish compelling content tailored to different social media platforms.
- Manage social media calendars and coordinate campaign activities effectively.
- Monitor social media channels and engage with the audience in a timely and professional manner.
- Collaborate with cross-functional teams including design, content, and marketing to ensure cohesive messaging.
- Analyze social media performance using analytics tools and prepare detailed reports.
- Suggest and implement improvements based on data insights to enhance engagement and reach.
- Manage multiple campaigns simultaneously while adhering to deadlines in a fast-paced environment.

Required Qualifications:

- Strong expertise in social media marketing strategy, campaign planning, and platform management.
- Proficiency in social media content creation, including copywriting, visual briefing, and storytelling for digital audiences.
- Solid understanding of digital marketing principles and the ability to integrate social media with broader online and brand initiatives.
- Excellent communication skills for clear messaging, teamwork, and audience interaction.
- Familiarity with social media analytics tools such as Meta Business Suite, LinkedIn Analytics, and third-party dashboards.
- Basic skills in reporting and data interpretation.
- Ability to work on-site in Karachi and manage multiple projects efficiently.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Preferred Qualifications and Additional Information:

- Prior experience working in a digital agency, technology, or product-focused environment is highly desirable.
- The position requires availability for an evening/night shift from 5:00 PM to 2:00 AM.
- The workplace is located in DHA Phase VII Extension, Karachi.

This role offers the opportunity to contribute to a dynamic team at a well-established agency known for its commitment to user experience and innovative digital solutions.