Social Media Marketing Manager - B2B Focus - TJ / 1899017

Our client, Alframed, is seeking a Social Media Marketing Manager with a strong B2B focus to join their team in Sialkot. The successful candidate will be responsible for managing and enhancing Alframed’s presence across key social media platforms by creating engaging, professional content that showcases the company’s products, manufacturing capabilities, and quality standards. This role requires developing strategic content calendars, producing diverse digital materials such as posts, videos, and reels, and crafting targeted marketing copy aimed at international business audiences. Continuous monitoring and analysis of campaign performance and social media metrics will be essential to optimize strategies for lead generation and brand awareness in the B2B sector.

The Social Media Marketing Manager will work closely with internal departments and external creative professionals to ensure all content aligns with Alframed’s corporate messaging and marketing objectives. Staying updated on the latest social media trends, tools, and best practices is crucial to maintaining a competitive edge in the industry.

Key Responsibilities

- Develop and implement comprehensive social media marketing strategies aligned with company goals.
- Manage and optimize social media profiles on platforms such as LinkedIn, Instagram, Facebook, and YouTube, focusing on those most relevant to the target industry.
- Create and maintain detailed content calendars to ensure consistent and timely posting across all channels.
- Produce a wide range of digital content including posts, professional videos, reels, product presentations, and written materials that effectively highlight surgical instruments and manufacturing expertise.
- Write clear, professional captions, product descriptions, and marketing copy tailored specifically for international B2B audiences including buyers, importers, distributors, and medical companies.
- Plan and execute paid advertising campaigns using Meta Ads and other platforms to increase lead generation and brand visibility.
- Conduct research and analysis of competitor activities, international market trends, and customer segments to continuously refine social media strategies.
- Track, analyze, and report on social media performance metrics such as engagement rates, lead quality, and return on investment to support data-driven decision-making.
- Collaborate with sales, production, and creative teams—including photographers, videographers, and graphic designers—to produce accurate and impactful content.
- Ensure consistent and professional representation of the Alframed brand across all digital channels.
- Stay current with emerging social media trends, digital marketing tools, and advertising opportunities to enhance campaign effectiveness.
- Manage multiple social media campaigns simultaneously while meeting deadlines and maintaining high-quality standards.
- Translate complex technical product information into engaging and accessible social media content.
- Utilize analytics tools such as Google Analytics and Social Media Insights for performance monitoring and content optimization.

Required Qualifications

- Proven experience in social media marketing with a focus on B2B audiences.
- Strong understanding of social media platforms, content creation, and digital marketing strategies.
- Excellent writing and communication skills, particularly in crafting marketing copy for international business clients.
- Proficiency in managing paid advertising campaigns on platforms like Meta Ads.
- Ability to analyze data and metrics to inform strategic decisions.
- Experience collaborating with cross-functional teams and external creative professionals.
- Familiarity with analytics tools such as Google Analytics and social media insights platforms.
- Strong organizational skills with the ability to manage multiple projects and deadlines effectively.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in the manufacturing or medical device sectors, particularly surgical instruments, will find this role especially fitting. Staying abreast of the latest digital marketing trends and tools is encouraged to maximize success in this position.

This opportunity offers the chance to contribute to a growing company’s international presence by leveraging your expertise in social media marketing within a specialized B2B environment.