Posted Oct 20, 2026 27 views
Roots Pharmacy is seeking a creative and results-driven Social Media Marketing Manager to enhance its digital presence, promote products, and boost customer engagement and sales. This role is initially offered as a one-month project, with the possibility of extension based on performance and results. The ideal candidate will be responsible for managing social media accounts, developing marketing strategies, and executing campaigns that align with the brand’s goals.
Key Responsibilities
- Manage Roots Pharmacy’s Facebook and Instagram accounts, ensuring consistent and engaging content.
- Develop a comprehensive one-month social media marketing strategy along with a detailed content calendar.
- Create compelling posts, promotional creatives, reels, and stories to highlight skincare, healthcare essentials, and other pharmacy products.
- Plan and implement digital marketing campaigns aimed at increasing brand awareness and driving customer inquiries.
- Generate leads through WhatsApp and other platforms to support sales growth.
- Enhance audience engagement, expand reach, and improve potential sales through targeted content.
- Monitor competitor activities and identify new marketing opportunities to stay ahead in the market.
- Track and analyze campaign performance, providing a final report with actionable recommendations.
- Maintain a consistent brand identity across all social media channels.
Required Qualifications
- Practical experience in social media marketing and account management, particularly on Facebook and Instagram.
- Proficiency with Meta Ads Manager and a solid understanding of digital advertising tools.
- Ability to plan content strategically and create engaging marketing campaigns that resonate with the target audience.
- Basic graphic design and video editing skills using tools such as Canva, CapCut, or similar software.
- Knowledge of audience targeting, lead generation techniques, and social media analytics to measure campaign effectiveness.
- A portfolio or examples of previous social media campaigns and results are highly preferred.
Preferred Qualifications and Benefits
- Experience in pharmacy, skincare, healthcare, or retail marketing is considered an advantage.
- The project budget ranges from PKR 20,000 to 25,000, depending on experience and agreed deliverables.
- Although this is a short-term assignment, there is potential for a long-term engagement based on the quality of work and results delivered.
- Advertising spend, if necessary, will be discussed separately and is not included in the project fee unless otherwise agreed.
- Deliverables, timelines, and performance indicators will be clearly defined before the project commences.
Candidates interested in this opportunity should submit their CV, portfolio, and examples of previous social media campaigns or results. Additionally, please include a brief proposal outlining your approach to marketing Roots Pharmacy during the first 30 days.
Join us in growing Roots Pharmacy’s digital presence and making a meaningful impact in the healthcare and skincare market.
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