Social Media Marketing (SMM) Expert

We are seeking a creative and results-oriented Social Media Marketing (SMM) Expert to enhance and expand our social media presence. The ideal candidate will have hands-on experience in developing social media strategies, planning content, managing paid advertising campaigns, growing audiences, and analyzing performance metrics. This role requires a proactive individual who can independently plan and execute campaigns across multiple platforms to drive engagement, leads, and conversions.

Key Responsibilities

- Develop and implement effective social media strategies across Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
- Plan and manage monthly and weekly content calendars to ensure consistent and timely posting.
- Generate engaging content ideas for posts, reels, stories, campaigns, and promotional activities.
- Manage and optimize Meta Ads campaigns on Facebook and Instagram, including campaign setup, audience targeting, retargeting, budget allocation, and ongoing optimization.
- Drive growth in followers, engagement, reach, website traffic, leads, and conversions through both organic and paid strategies.
- Monitor social media trends, competitor activities, hashtags, and audience behavior to stay ahead of the curve.
- Collaborate with graphic designers, video editors, and content creators to produce compelling marketing creatives.
- Write or review captivating captions, ad copy, calls-to-action, and promotional content to maximize impact.
- Manage audience interactions by responding to comments and messages as needed.
- Track campaign performance using Meta Business Suite, Ads Manager, and other analytics tools.
- Prepare detailed weekly and monthly social media performance reports.
- Conduct A/B testing on creatives, audiences, ad copy, and campaign strategies to optimize results.
- Propose new campaign ideas and strategies based on performance data and emerging trends.

Required Qualifications

- Minimum of 2–3 years of practical experience in Social Media Marketing.
- Strong proficiency with Meta Ads Manager and Meta Business Suite.
- Experience managing accounts on Facebook, Instagram, LinkedIn, and TikTok.
- Solid understanding of paid advertising, organic growth tactics, lead generation, and conversion campaigns.
- Ability to analyze key performance indicators such as CTR, CPC, CPM, CPL, ROAS, reach, engagement, and conversions.
- Up-to-date knowledge of social media trends and content strategies.
- Excellent communication and copywriting skills.
- Ability to independently plan and execute social media campaigns from start to finish.
- Familiarity with content creation tools such as Canva, CapCut, or similar platforms is a plus.

Preferred Qualifications and Benefits

- Experience working with e-commerce or product-based brands.
- Background in influencer marketing and user-generated content (UGC) campaigns.
- Basic knowledge of SEO and broader digital marketing principles.
- Experience with Facebook Pixel/Meta Pixel and conversion tracking techniques.
- A strong portfolio demonstrating previous social media growth or successful paid campaigns.

Compensation: Starting from Rs 50,000 per month.
Work Location: On-site (in person).

This position offers an excellent opportunity for a motivated social media professional to contribute to a dynamic team and make a measurable impact on brand growth and engagement.