We are looking for a creative and data-driven Social Media Executive with 2 to 3 years of experience to join our team. The ideal candidate will be proactive in developing and executing social media strategies that boost brand awareness, increase audience engagement, and support overall business growth. This role requires strong skills in content planning, copywriting, community management, and analytics, along with hands-on experience managing multiple social media platforms effectively.
Key Responsibilities
Develop and implement comprehensive social media strategies that align with the company’s marketing goals and business objectives. Manage and expand the company’s presence on platforms such as Facebook, Instagram, LinkedIn, and other relevant channels. Plan, create, and maintain monthly content calendars to ensure consistent and timely publishing of posts.
Collaborate closely with graphic designers, video editors, and content writers to produce engaging and high-quality content. Write compelling captions, headlines, and social media copy that reflect the brand’s voice and encourage audience interaction. Monitor and manage audience engagement by responding promptly to comments, messages, and reviews, fostering a vibrant online community.
Plan and execute social media campaigns, including product launches, contests, and giveaways, to enhance brand visibility and engagement. Identify and coordinate collaborations with influencers, creators, and brand ambassadors as needed. Track, analyze, and optimize campaign performance using tools such as Meta Business Suite, LinkedIn Analytics, Google Analytics, and other reporting platforms.
Prepare weekly and monthly performance reports that provide actionable insights and recommendations for continuous improvement. Work closely with customer support teams to ensure timely resolution of inquiries received through social media channels. Conduct competitor analysis and stay updated on industry trends, platform changes, and emerging technologies to identify new growth opportunities. Maintain brand consistency across all social media platforms by ensuring unified messaging, tone, and visual identity.
Required Qualifications
Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field. A proven track record of 2 to 3 years in social media management or digital marketing. Strong understanding of major social media platforms, their algorithms, and best practices.
Excellent written and verbal communication skills with a strong ability to craft engaging copy. Experience using Meta Business Suite, LinkedIn Analytics, Google Analytics, and social media scheduling tools. Analytical mindset with the ability to interpret data and optimize campaign performance effectively.
Strong organizational, project management, and multitasking skills. Ability to work collaboratively in a fast-paced environment while meeting deadlines.
Preferred Qualifications and Benefits
Experience with influencer marketing and community management will be considered an advantage. This role offers the opportunity to work in a dynamic environment where creativity and data-driven decision-making are valued. You will collaborate with a talented team and contribute directly to the growth and visibility of the brand across multiple platforms.