Social Media Marketing Specialist

Prodzyn is a design-led digital studio dedicated to transforming vague ideas and outdated products into purposeful, scalable digital experiences. Specializing in end-to-end product design, UI/UX revamps, brand identity, and no-code development, the studio enables faster, high-quality launches by blending strategy, visual storytelling, and agile execution. Prodzyn collaborates with startups, healthcare organizations, and service-based businesses seeking clarity before development, focusing on creating digital products that resonate with audiences and drive measurable conversions.

The Social Media Marketing Specialist role is a full-time, on-site position based in Rawalpindi. This role involves planning, creating, and publishing social media content across various platforms to support both Prodzyn’s brand and its client projects. The specialist will manage social media calendars, write and design posts, coordinate with design and product teams, and engage with the audience. Additionally, the role requires analyzing performance metrics, optimizing campaigns, and contributing to broader digital marketing efforts. Staying updated on social media trends, platform changes, and best practices is essential to maintain consistent and effective brand communication.

Key Responsibilities
- Plan, create, and publish engaging social media content aligned with brand and client objectives.
- Manage social media calendars and coordinate content scheduling across multiple platforms.
- Collaborate closely with design and product teams to ensure cohesive messaging and visuals.
- Monitor and respond to audience engagement to foster community interaction.
- Analyze social media performance data, generate reports, and recommend strategies to improve reach, engagement, and conversions.
- Optimize ongoing campaigns based on insights and emerging trends.
- Stay informed about the latest social media platform updates, tools, and best practices to maintain competitive brand presence.

Required Qualifications
- Strong expertise in Social Media Marketing and Digital Marketing, including campaign planning, execution, and optimization.
- Proven skills in Social Media Content Creation and Marketing, with the ability to develop engaging, brand-aligned content for diverse platforms.
- Excellent communication skills for clear messaging, effective collaboration with cross-functional teams, and community engagement.
- Experience using content scheduling tools, social media analytics platforms, and basic design software such as Canva, Figma, or Adobe Creative Suite.
- Ability to interpret data, report on campaign performance, and propose actionable improvements.
- Strong organizational skills, attention to detail, and the capacity to manage multiple campaigns in a fast-paced studio environment.

Preferred Qualifications and Benefits
- Previous experience working in a digital agency, product design studio, or a similar creative environment is advantageous.
- Relevant educational background in Marketing, Communications, Media Studies, or related fields is preferred.

This position offers the opportunity to contribute to a dynamic, design-driven studio focused on impactful digital experiences, working alongside a collaborative team dedicated to innovation and measurable results.