Social Media & Paid Marketing Executive – Remote

Excellence Training Centre (ETC) / Capital Institute for Career Development (CICD) is a leading private training provider in Qatar, delivering professional development and corporate training solutions. With over 14 years of experience and registration under Qatar’s Ministry of Education and Higher Education, ETC collaborates with prominent organizations such as Qatar Airways, Qatar Foundation, Qatar Gas, and Qatar Development Bank. We are seeking a results-oriented Social Media & Paid Marketing Executive to join our team remotely. The ideal candidate will have hands-on experience managing paid advertising campaigns on platforms like Meta Ads and Google Ads, with the ability to create, optimize, and analyze campaigns that drive measurable business outcomes.

Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads to meet marketing goals.
- Monitor campaign performance and apply data-driven strategies to improve click-through rates, conversions, lead quality, and return on ad spend (ROAS).
- Conduct audience research, define target segments, and implement targeting and retargeting strategies to effectively reach relevant users.
- Develop and execute lead generation campaigns focused on attracting qualified leads, inquiries, and conversions.
- Manage advertising budgets efficiently, tracking spending and overall campaign performance.
- Oversee social media channels by scheduling content, posting regularly, maintaining pages, and engaging with the audience.
- Coordinate content creation by generating ideas, preparing captions, and ensuring alignment with brand identity and marketing objectives.
- Track key campaign metrics, analyze trends, and recommend improvements based on data insights.
- Conduct market research to monitor competitors, advertising trends, audience behavior, and platform updates for continuous campaign enhancement.
- Prepare regular performance reports detailing campaign results, expenditures, lead generation, and suggested next steps.

Required Qualifications
- Minimum of 1 year of professional experience in digital marketing, specifically in managing and optimizing paid advertising campaigns.
- Proven expertise in using Meta Ads Manager and Google Ads to create, launch, and optimize campaigns.
- Strong understanding of paid advertising strategies, including audience targeting, retargeting, bidding, and conversion tracking.
- Experience analyzing campaign data to enhance advertising effectiveness and lead generation.
- Working knowledge of social media management, content scheduling, page administration, and audience engagement.
- Ability to interpret campaign data, prepare detailed reports, and provide actionable recommendations.
- Excellent written communication, organizational, and analytical skills.
- Capability to work independently, manage multiple campaigns, and meet deadlines in a fully remote environment.
- A portfolio or examples of successful paid advertising campaigns will be highly advantageous.

Preferred Qualifications and Benefits
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, or similar tracking tools is a plus.
- Bachelor’s degree is preferred.
- Google Ads certification and Meta Certified Digital Marketing Associate credentials are advantageous.
- Competitive monthly salary ranging from PKR 40,000 to 60,000, commensurate with experience and skills.
- Fully remote work arrangement based in Pakistan.
- Work schedule: 9 hours per day (including a 1-hour break), 6 days a week, from 2:00 PM to 11:00 PM Pakistan Standard Time.
- Opportunity to contribute to digital marketing initiatives and grow professionally within a reputable organization.

Work Requirements
- A reliable laptop or computer suitable for digital marketing tasks.
- Stable, high-speed internet connection.
- A dedicated and professional remote workspace.
- Strong communication skills and the ability to manage tasks independently while meeting deadlines.

Candidates must demonstrate genuine hands-on experience running paid advertising campaigns. Experience limited to social media posting or content design without managing paid campaigns will not meet the requirements. Priority will be given to those with proven success in Meta Ads and Google Ads campaign management.