Social Media Specialist

This role is responsible for managing IEL / Tezi’s social media presence by effectively communicating the firm’s investment expertise, research capabilities, digital trading offerings, and investor education initiatives. The position requires creating engaging, credible, and brand-consistent digital content that complies with regulatory standards, helping to strengthen the company’s reputation and connect with its target audience across multiple platforms.

Key Responsibilities

- Manage the brand’s presence on Facebook, Instagram, LinkedIn, YouTube, and other approved social media channels.
- Develop and implement monthly and quarterly social media content calendars aligned with business goals and customer acquisition priorities.
- Simplify complex stock market and investment concepts into clear, engaging, and investor-friendly content in English and Urdu as needed.
- Collaborate with designers, video editors, agencies, and internal teams to produce high-quality creative assets on time.
- Ensure consistent application of IEL’s logo, typography, visual identity, tone of voice, and brand guidelines across all communications.
- Work closely with Research, Compliance, Operations, Customer Support, and Management teams to review and approve regulated or market-sensitive content before publication.
- Include all necessary risk disclaimers and mandatory disclosures, avoiding unsubstantiated claims, guaranteed returns, or misleading investment messages.
- Manage community interactions by responding to comments and inbox messages, escalating account-specific service issues through the proper support channels.
- Support paid digital campaigns on platforms such as Meta, Google, and YouTube, focusing on audience development, retargeting, and optimizing campaign performance.
- Track social media traffic and lead generation through landing pages and account-opening funnels, producing weekly and monthly performance reports.
- Monitor competitor activities, investor content trends, and campaign results to continuously enhance content quality and acquisition effectiveness.

Required Qualifications

- Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.
- 1-2 years of experience in social media or digital marketing, preferably within financial services, fintech, brokerage, or investment sectors.
- Strong skills in copywriting, storytelling, and content planning.
- Proficiency with Meta Business Suite/Ads Manager, Google Ads, LinkedIn, and YouTube platforms.
- Familiarity with creative tools such as Canva, Adobe Creative Suite, or similar software, along with analytics and reporting platforms.

Preferred Qualifications

- Understanding of Pakistan’s stock market and investment landscape is considered an advantage.

Key Competencies

Content strategy, copywriting, visual storytelling, investor education, community management, paid media, analytics, brand consistency, regulatory sensitivity, and agency coordination.

This position offers the opportunity to work at the intersection of finance and digital marketing, contributing to a growing brand’s visibility and investor engagement while ensuring compliance with industry regulations.