Social Media Strategist & Growth Marketer

We are looking for a highly creative and commercially savvy Social Media Strategist & Growth Marketer who can drive business performance through strategic social media initiatives. This role requires more than just posting content; it demands a deep understanding of various industries, the ability to identify emerging trends, conduct thorough competitor research, and develop customized content strategies. The ideal candidate will generate engaging video concepts, manage content publication, and continuously analyze performance data to optimize outcomes. Adaptability, creativity, and strong commercial awareness are essential, as you will craft strategies tailored to each business’s unique audience and goals.

Key Responsibilities
- Develop comprehensive social media and content strategies customized for diverse businesses.
- Stay informed on current and emerging social media trends to maintain a competitive edge.
- Identify trending topics, video formats, sounds, hooks, and content opportunities.
- Perform competitor analysis to discover gaps and opportunities in their social media approaches.
- Create innovative short-form video ideas for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
- Design detailed content calendars and posting schedules.
- Write compelling hooks, captions, calls to action, and video briefs or scripts.
- Publish and optimize content across multiple social media channels.
- Understand the nuances of social media algorithms and platform-specific mechanics.
- Analyze key performance metrics including views, watch time, retention, engagement, follower growth, leads, and conversions.
- Diagnose reasons behind content success or underperformance.
- Continuously experiment with new ideas, hooks, formats, and strategies to enhance results.
- Translate social media engagement into measurable business growth.
- Keep up to date with platform updates, new features, and emerging trends.

Required Qualifications
- Proven experience managing and growing social media accounts on major platforms such as TikTok, Instagram, Facebook, and YouTube.
- Strong expertise in short-form video content and understanding of what drives viewer engagement.
- Ability to identify trends and opportunities early, with a natural curiosity about social media dynamics.
- Deep knowledge of audience psychology, storytelling, hooks, and effective calls to action.
- Quick learner with the ability to research and understand multiple industries.
- Strong skills in competitor and market research.
- Clear understanding of the difference between content that generates views and content that drives customer acquisition.
- Comfortable working with data and analytics to guide decision-making.
- Excellent organizational skills to manage multiple brands and content calendars simultaneously.
- Proactive mindset, consistently bringing new ideas without waiting for direction.
- Excellent written and verbal communication skills.

Preferred Qualifications and Benefits
- Experience with video editing and social media management tools such as Canva, CapCut, Meta Business Suite, TikTok, YouTube Studio, and analytics platforms is advantageous.
- Success in this role will be measured by improvements in content quality, increased reach and engagement, stronger audience growth, better video retention and watch time, and higher inquiries, leads, and conversions.
- Ability to develop repeatable content formats and clear social strategies for each business, using performance data to drive continuous improvement.
- This is an in-person position offering a monthly salary range of Rs40,000 to Rs80,000.

Applicants are encouraged to provide evidence of their work, including social media accounts managed, examples of content created, and measurable results such as account growth, engagement, leads, or sales. A brief explanation of their role in achieving these outcomes will be highly valued. Shortlisted candidates may be invited to analyze a business’s social media presence, identify competitors and trends, propose short-form video ideas, and outline a 30-day strategy to demonstrate creativity and strategic thinking.

This position suits someone who constantly analyzes social media performance and thoughtfully adapts successful content concepts to different audiences and industries. If you see social media as both a creative outlet and a powerful channel for business growth, we encourage you to apply.