Social Media Strategist

We are seeking a reliable, strategic, and highly organized Social Media Strategist / Social Media Lead to manage social media planning, competitor analysis, content strategy, reporting, and execution coordination across multiple client accounts. This role goes beyond basic posting and scheduling; the ideal candidate will think strategically, understand diverse client industries, analyze competitors, identify content opportunities, guide execution teams, and enhance social media performance through data-driven insights. Strong skills in competitor analysis, content planning, client-specific strategy development, performance reporting, AI-assisted research, and team coordination are essential.

Key Responsibilities

Social Media Strategy
Develop tailored monthly social media strategies for each client, including content themes, campaign ideas, and posting guidelines aligned with client goals. Ensure strategies are unique and not generic or duplicated across clients. Recommend appropriate content formats such as static posts, carousels, reels, videos, polls, quizzes, testimonials, educational posts, and promotional campaigns. Align all social media efforts with client industry specifics, audience behavior, brand positioning, and business objectives.

Competitor Analysis
Conduct in-depth competitor research for assigned clients by analyzing content types, posting frequency, engagement metrics, offers, messaging, creatives, hooks, and audience responses. Identify competitors’ strengths and areas where clients can outperform them by creating superior content. Prepare detailed competitor analysis summaries with actionable recommendations to inform content calendars and reporting.

Content Planning & Calendar Management
Create and maintain monthly social media content calendars. Coordinate closely with content writers, graphic designers, video editors, and project managers to review captions, post concepts, creative briefs, and content directions. Ensure all content is client-specific, relevant, timely, and strategically aligned. Maintain accuracy and ensure timely delivery of the content calendar.

Reporting & Performance Analysis
Review social media performance on a monthly basis, tracking engagement rates, reach, impressions, follower growth, content format effectiveness, and post-level results. Identify successes, failures, and areas for improvement. Provide client-specific insights and recommendations, avoiding generic reporting language or repeated goals across clients.

Team Coordination
Work collaboratively with designers, video editors, content writers, and project managers to assign tasks, follow up, and ensure timely completion. Communicate any blockers promptly and maintain clear task updates within project management tools such as Asana. Support departmental discipline, deadlines, and quality control.

AI-Assisted Research & Content Improvement
Leverage AI tools responsibly for research, ideation, content variations, competitor analysis, and efficiency improvements. Avoid generic AI-generated content by editing and refining outputs to ensure they are client-specific, accurate, and valuable. Use AI to enhance speed and quality rather than producing low-value content.

Required Qualifications

- 3–5 years of experience in social media strategy, preferably within an agency environment
- Proven ability to manage multiple client accounts simultaneously
- Strong skills in competitor analysis and creating detailed competitor reports
- Deep understanding of engagement metrics, reach, follower growth, and content performance
- Expertise in developing client-specific social media plans and creative direction
- Proficiency with platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube Shorts
- Excellent written communication, organizational skills, and deadline management
- Experience collaborating with designers, writers, video editors, and project managers
- Competence in using AI tools for research, ideation, and content support
- Ability to prepare clear, actionable performance insights and recommendations

Preferred Qualifications and Benefits

Experience working with service-based businesses such as healthcare, legal, home services, B2B, local businesses, or professional services is a plus. This is a fully remote position, offering flexibility and the opportunity to work with diverse clients across industries.

If you are a strategic thinker with a passion for social media and a knack for turning data into actionable strategies, this role offers a dynamic environment to lead impactful social media initiatives.