Posted Oct 19, 2026 14 views
We are looking for a creative and results-driven Social Media Strategist with over three years of experience to join our team remotely from Pakistan. The successful candidate will be responsible for designing and executing tailored social media strategies that enhance brand presence and achieve marketing goals for various client accounts. This role requires expertise in content planning, platform-specific tactics, audience engagement, and performance analysis. Collaboration with content creators and account managers is essential to deliver consistent and impactful campaigns across multiple social media platforms.
Key Responsibilities
- Develop and implement social media strategies aligned with client objectives, target demographics, and brand identity.
- Conduct thorough audience research, competitor benchmarking, and trend monitoring to uncover growth opportunities.
- Manage content calendars across platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Generate innovative content ideas and campaign concepts tailored to platform-specific formats, including Reels, short-form videos, carousels, and stories.
- Work closely with content creators, designers, video editors, and account managers to ensure timely and cohesive content delivery.
- Track and analyze social media metrics using analytics tools to measure engagement, reach, impressions, follower growth, and other key performance indicators.
- Use data insights to refine content strategies and enhance campaign performance.
- Stay updated on platform algorithm changes, emerging trends, and best practices in social media marketing.
- Present performance reports and strategic recommendations to internal teams and clients.
- Ensure all content adheres to brand guidelines, campaign goals, and client expectations.
Required Qualifications
- Minimum of three years’ experience in social media strategy, content creation, or related roles.
- Demonstrated success in developing and executing social media strategies for brands or clients.
- At least one year of experience working within a marketing agency environment.
- A comprehensive portfolio showcasing previous social media strategy and content creation work is mandatory.
- Strong knowledge of major social media platforms including Instagram, TikTok, YouTube, Facebook, and LinkedIn.
- Up-to-date understanding of current social media trends and content formats.
- Excellent communication skills and creative problem-solving abilities.
- Ability to work independently while managing multiple projects efficiently.
This is a fully remote position based in Pakistan, offering the chance to collaborate with diverse clients and dynamic teams. Applicants must submit a portfolio link demonstrating their expertise in social media strategy and content creation as part of the application process.
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CO/LAB LosAngeles
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