Social Media Strategist

We are seeking a dynamic Social Media Strategist to develop and execute comprehensive social media strategies that align with our business objectives. The ideal candidate will be responsible for creating content pillars, positioning, formats, and editorial calendars tailored to engage U.S. audiences effectively. This role involves deep research into target buyers, competitors, industry trends, and relevant conversations to uncover valuable content opportunities. You will play a key role in building authentic and recognizable executive and leadership brands through thought leadership, storytelling, and industry insights.

Key Responsibilities

- Develop and implement social media strategies, including content pillars, positioning, formats, and calendars that support overall business goals.
- Conduct thorough research on U.S. audiences, buyers, competitors, trends, pain points, and relevant conversations to identify content opportunities.
- Build and enhance executive and leadership brands by leveraging thought leadership, storytelling, expertise, and industry perspectives.
- Create engaging hooks, scripts, captions, calls-to-action, creative briefs, and platform-specific content for LinkedIn, Instagram, and short-form video formats.
- Collaborate closely with designers, editors, PR, and marketing teams to ensure content quality and consistency across all channels.
- Manage content distribution, publishing schedules, audience engagement, and social media-driven lead generation efforts.
- Identify prospects, buying signals, relevant conversations, and opportunities for partnerships and relationship building.
- Monitor and analyze performance metrics such as audience quality, engagement rates, profile visits, conversations, and leads to continuously refine and optimize strategies.
- Connect social media activities to broader goals of brand visibility, qualified conversations, and business growth opportunities.

Required Qualifications

- Minimum of 2 years’ experience in Social Media Strategy, Content Strategy, Digital Marketing, or Executive Branding.
- Proven expertise in LinkedIn, short-form video content, and current social media trends.
- Exceptional English writing skills with a natural U.S.-style communication approach.
- Strong research capabilities combined with storytelling, copywriting, content ideation, and editorial skills.
- Ability to interpret social media analytics and make data-driven strategic decisions.
- Experience collaborating with designers, editors, and cross-functional marketing teams.
- Deep understanding of audience building, thought leadership, and social media lead generation techniques.
- Highly proactive with strong ownership and accountability from concept through execution to measurable results.
- A portfolio demonstrating content creation, strategic planning, and measurable outcomes is required.

Preferred Qualifications and Benefits

Experience in B2B sectors such as technology, SaaS, professional services, or executive branding is highly preferred. This role is based in-person, offering the opportunity to work closely with cross-functional teams in a collaborative environment.

If you are passionate about leveraging social media to build influential brands and drive business growth, and you thrive in a fast-paced, results-oriented setting, we encourage you to apply.