Social Media Strategist

We are seeking a research-driven and strategic Social Media Strategist to develop and implement effective social media strategies for B2B and technology-focused brands. This role goes beyond content creation and publishing; the ideal candidate will deeply understand target audiences, analyze industry trends and competitors, identify content opportunities, and craft clear strategies that enhance brand awareness, audience growth, thought leadership, engagement, and business goals. The Social Media Strategist will collaborate closely with content writers, designers, video editors, and marketing teams to ensure all content aligns with the overall brand and marketing objectives.

Key Responsibilities

Social Media Strategy & Planning
- Develop and execute comprehensive social media strategies aligned with business and marketing goals.
- Create monthly and quarterly social media content strategies and calendars.
- Define platform-specific approaches for LinkedIn, Instagram, Facebook, X, TikTok, YouTube, and other relevant channels.
- Identify appropriate content formats, topics, and distribution tactics tailored to each target audience.
- Ensure social media efforts support brand awareness, thought leadership, audience engagement, and lead generation.

Research & Content Strategy
- Conduct research on industry trends, competitors, B2B brands, founders, creators, and thought leaders.
- Analyze high-performing content to identify patterns, formats, hooks, and topics adaptable for our audience.
- Understand target audiences’ pain points, interests, challenges, and content preferences.
- Spot trending conversations and opportunities for relevant brand participation.
- Develop content pillars and strategic themes based on business objectives and audience insights.

Content Direction
- Create clear content briefs and provide strategic guidance to writers, designers, and video editors.
- Direct the creative team on content concepts, messaging, tone, format, and objectives.
- Ensure every content piece has a defined purpose, target audience, and intended outcome.
- Develop strategies for diverse content formats including short-form videos, founder/leadership content, educational material, industry insights, carousels, case studies, thought leadership, product/service-focused content, and community engagement.

Brand Positioning & Thought Leadership
- Build a strong, consistent brand presence across relevant social media platforms.
- Develop strategies to position the brand and leadership as credible voices within the industry.
- Identify opportunities for founder-led and employee-led content.
- Maintain consistent messaging, tone of voice, and brand positioning across all channels.

Performance Analysis & Optimization
- Monitor social media performance and analyze key metrics such as reach, engagement, audience growth, content performance, clicks, and conversions.
- Identify high-performing and underperforming content and recommend improvements.
- Continuously test new content formats, topics, hooks, and distribution strategies.
- Translate performance data into actionable insights and strategic recommendations.
- Prepare regular social media performance reports.

Required Qualifications
- 3 to 5+ years of experience in Social Media Strategy, Content Strategy, or Digital Marketing.
- Strong understanding of B2B social media marketing, especially for international audiences.
- Proven experience in developing social media strategies and content calendars.
- Excellent research and competitor analysis skills.
- Deep knowledge of LinkedIn and familiarity with other major social media platforms.
- Strong grasp of content formats, audience behavior, and platform trends.
- Experience collaborating with content writers, graphic designers, and video editors.
- Ability to analyze social media data and convert insights into actionable strategies.
- Excellent communication, presentation, and strategic thinking skills.

Preferred Qualifications and Benefits
- Experience in technology sectors such as SaaS, AI, software, or digital services is highly preferred.

Location: Onsite position based in Lahore, Jail Road
Office Hours: 9:00 AM to 6:00 PM
Work Arrangement: In-person

This role offers an exciting opportunity to shape the social media presence of innovative B2B and technology brands through strategic insight and creative collaboration.