Social(Creative Strategist)

We are seeking a Creative Strategist who can deeply understand a client’s business and translate that insight into meaningful ideas, compelling content, and engaging visuals. This role requires a balance of intelligent AI use alongside original research, storytelling, and creative judgment to produce authentic, relevant content rather than generic AI-generated output. The ideal candidate will be adept at connecting with audiences through well-crafted messaging and visual concepts, ensuring each piece aligns with the client’s brand and objectives.

Key Responsibilities

- Creative Strategy: Conduct thorough research on audiences, competitors, and market trends to develop ideas tailored to each client’s goals and brand identity.
- Content and Storytelling: Write engaging hooks, captions, reel scripts, advertising copy, and calls to action that resonate with real audience needs and emotions.
- LinkedIn Content: Create professional posts, carousels, and thought leadership content for company pages and personal profiles, adapting tone and style to suit each account.
- Visual Creation: Use AI tools and Canva to develop visual concepts, collaborating with graphic designers to produce polished and consistent creative assets.
- Creative Briefs: Provide clear, detailed briefs to designers covering audience insights, objectives, messaging, visual references, and deliverables.
- Client Coordination: Engage with clients to discuss requirements, present ideas, explain creative decisions, gather feedback, and coordinate approvals with internal teams.
- Website Content and Direction: Contribute to website and landing page messaging, content structure, and visual concepts (note: website development is not required).
- Quality and Delivery: Review copy and visuals for accuracy, clarity, and brand consistency; track revisions and prepare comprehensive content packages for the social media team.

Required Qualifications

- A portfolio showcasing your writing, creative ideas, and visual thinking, with clear identification of your personal contributions.
- Strong storytelling instincts and the ability to articulate why an idea effectively targets its audience.
- Practical experience creating content for business or client social media accounts, including LinkedIn.
- Confidence in using AI tools for research, ideation, writing refinement, and visual creation.
- Sound judgment to identify and improve generic AI output, fact-check information, and avoid fabricated claims or experiences.
- Clear and effective communication skills for interacting with clients and graphic designers.
- Proven ability to manage deadlines, incorporate feedback, and handle multiple project briefs simultaneously.

Preferred Qualifications and Benefits

This is a full-time, permanent position based in Karachi, with working hours from 12 PM to 8 PM Monday through Friday, and alternate Saturdays from 12 PM to 8 PM. The role offers a competitive benefits package including medical insurance, outpatient department (OPD) allowance, gratuity, yearly bonuses, and performance-based incentives.

If you are passionate about combining creativity with strategic thinking and leveraging AI as a tool rather than a crutch, this opportunity offers a dynamic environment to grow and contribute meaningfully to diverse client projects.