Social(Creative Strategist)

We are seeking a Creative Strategist who can deeply understand a client’s business and transform insights into engaging content and visuals. This role requires a blend of intelligent AI use, thorough research, storytelling skills, and creative judgment to produce authentic and relevant content rather than generic AI-generated material. The ideal candidate will be adept at connecting with audiences through meaningful ideas and compelling narratives, ensuring all content resonates with real audience needs and emotions.

Key Responsibilities

- Creative Strategy: Conduct research on audiences, competitors, and market trends to develop ideas aligned with each client’s objectives and brand identity.
- Content and Storytelling: Craft hooks, captions, reel scripts, advertising copy, and calls to action that effectively engage and connect with target audiences.
- LinkedIn Content: Create professional posts, carousels, and thought leadership materials tailored for company pages and personal profiles, adapting tone and voice accordingly.
- Visual Creation: Generate visual concepts using AI tools and Canva, collaborating with graphic designers to produce polished and consistent creative assets.
- Creative Briefs: Provide clear and detailed direction to designers, including audience insights, objectives, messaging, visual references, and deliverables.
- Client Coordination: Liaise with clients to understand requirements, present ideas, explain creative decisions, collect feedback, and coordinate approvals with internal teams.
- Website Content and Direction: Assist in shaping website and landing page messaging, content structure, and visual concepts (note: website development is not part of this role).
- Quality and Delivery: Review copy and visuals for accuracy, clarity, and brand consistency, manage revisions, and prepare comprehensive content packages for the social media team.

Required Qualifications

- A portfolio showcasing your writing, creative ideas, and visual thinking, with clear identification of your personal contributions.
- Strong storytelling instincts and the ability to articulate why an idea is suited to its intended audience.
- Practical experience creating content for business or client social media accounts, especially LinkedIn.
- Confidence in using AI tools for research, ideation, writing refinement, and visual creation.
- Good judgment to identify and improve generic AI outputs, verify facts, and avoid fabricated claims or experiences.
- Clear and effective communication skills for interacting with clients and graphic designers.
- Ability to manage deadlines, incorporate feedback, and handle multiple project briefs simultaneously.

Preferred Qualifications and Benefits

This is a full-time permanent position based in Karachi, with working hours from 12 PM to 8 PM Monday through Friday, and alternate Saturdays from 12 PM to 8 PM. The role offers medical insurance, OPD allowance, gratuity, yearly bonuses, and performance-based bonuses.

If you are passionate about combining creativity with strategic thinking and leveraging AI thoughtfully to deliver authentic content, this opportunity offers a dynamic environment to grow and make an impact.