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Job Description

We are looking for a responsible Assistant Manager Marketing to develop & implement the marketing strategy for the company and the purpose of the job is to increase ‘ROI’. Our ideal candidate will be a senior person with 3 years of experience in TTL & BTL related marketing activities (preferably in IT/Telecom industry). Preference will be given to the person who have completed any certification in marketing. 

Job responsibilities:

·         Developing the marketing strategy for the company in line with company objectives with the objective of increasing ROI

·         Co-coordinating marketing campaigns with sales activities

·         Creation and publication of all marketing material in line with marketing plans

·         Planning and implementing promotional campaigns

·         Manage and improve lead generation campaigns, measuring results

·         Overall responsibility for brand management and corporate identity

·         Preparing online and print marketing campaigns

·         Monitor and report on effectiveness of marketing communications

·         Creating a wide range of different marketing materials

·         Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

·         Analyzing potential strategic partner relationships for company marketing

·         360 degrees marketing campaigns (TTL+BTL+OOH+On-line+Social media +On-ground Activations etc.)

·         Managing all marketing activities including Event Management, Participation in Exhibitions, Telemarketing, Email Marketing, etc.

Required Skills:

·         BTL & TTL Marketing

·         Adobe Photoshop

·         On ground Marketing

·         Lead generation

·         Digital Marketing

·         On / Off Page SEO

·         Event Management

·         Excellent spoken and written communication skills

·         A creative approach

·         Good organizational and planning skills

·         Drive, motivation and initiative

·         The ability to work under pressure and to deadlines

·         Good business sense and budgeting skills 

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Full Time/Permanent
Job Location:
Minimum Education:
Master (16 Years)
Degree Title:
Career Level:
Department Head
3 Years - 4 Years (Our ideal candidate will be a senior person with 3 years of experience in TTL & BTL related marketing activities (preferably in IT/Telecom industry))
Apply Before:
Jan 23, 2017
Posting Date:
Oct 24, 2016
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Softech Microsystems

Information Technology · 51-100 employees - Karachi

Softech Microsystems is an IT and Telecommunications Company, Founded 1987. Microsoft Gold certified Partner, SOPHOS Distributor, Cyberoam Distributor, Barracuda Distributor, Asravoice Call Recording Distributors, PTA Approved Advantage 2000 UCS - IPPBX - Call Center - CRM Distributors, WatchGuard ...Read More

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